Marketing Data Analyst
Porsche China
03.2024 - 05.2024
- Reduced costs associated with ineffective advertising channels by continually monitoring and adjusting ad spend allocations based on performance data.
- Collaborated with cross-functional teams to design, implement, and analyze A/B tests for marketing initiatives.
- Applied machine learning algorithms to large datasets for deeper understanding of consumer preferences, leading to more targeted messaging strategies.
- Informed content strategy by evaluating the success of past campaigns and identifying areas for improvement.
