Yang Zhichao
Marketing
Sydney
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Marketing Manager
Phoenix Beauty
02.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Excellent communication skills, both verbal and written.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Delivered edits on time for reviews and final delivery.
Early Childhood Educator
Get Set Grow
06.2025 - 07.2025
- Supported children with special needs, creating customized learning strategies to accommodate various abilities.
- Fostered creativity in the classroom through art projects, dramatic play, storytelling exercises, and other imaginative pursuits.
- Enhanced sensory and perceptual-motor skills, language, cognition, and memory development, by employing both traditional and modern educational strategies and techniques.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
Marketing Assistant
Autism Partnership
04.2023 - 11.2023
- Responsible for the operation of the company's official WeChat account, Xiaohongshu (Little Red Book), and video platforms, as well as community building and the establishment of an online data registration platform.
- Content planning: Consistently produce 20+ original articles per month on the official WeChat account to ensure account activity. Create weekly short video programs like 'Supervisor's Insights' and 'AP Diaries' to ensure a steady output of professional content and brand exposure. Emphasize TikTok (video platform) to build a professional instructor image, attracting potential users and achieving exposure goals.
- Community management: Built WeChat community matrices for the company from scratch, with a monthly increase of 1k+ members. Provided new media traffic and content promotion, as well as assisted in preheating and traffic generation for marketing activities.
- Live streaming operations: Independently managed the entire live streaming process, from pre-event promotion to live broadcasts and post-event user retention. Achieved an average of 10,000 viewers per session.
Social Media Manager
Tencent Technology (Beijing) Co., Ltd. - Tencent
01.2021 - 12.2022
- Managed projects covering the Tokyo Olympics, Beijing Winter Olympics, French Open, and Qatar World Cup. Focused on promoting Tencent's sports content ecosystem and video content output, encompassing content rights, sports events, news, general information, original programs, and core content creators.
- Platform Operations: Led the complete content production across all platforms for the Beijing Winter Olympics Organizing Committee, including platforms like Douyin, Kuaishou, and Video Accounts.
- Planned and created key projects like 'Winter Olympics Gold Medal Announcement,' 'Winter Olympics Award Element Release,' and 'Winter Paralympics 100-Day Countdown.'
- Received multiple endorsements and likes from champions like Yang Yang, Wang Bingyu, and Xu Mengtao.
- Managed accounts such as '2022 Chinese Pride,' 'Golden Moments,' and 'Hot Snow Never Stops.'
- Videos like 'Time Travel in the Opening Ceremony Countdown' received 19,000+ likes, and 'Resilient Champion Veterans' received 12,000+ likes.
- Program Creation: Served as the overall responsible person for the 2022 Beijing Winter Olympics program 'Winter Olympics In-Depth Look,' which garnered over 11 million views across all platforms.
- During the program's airtime, the official accounts of the Beijing Winter Olympics Organizing Committee experienced peak follower counts and pageviews.
- Managed the end-to-end operations of the 2020 Tokyo Olympics program 'Family Oil.' This included expanding local media resources, multi-platform planning, content creation, and coordination.
- Achieved viral topics like 'Yang Qian's Sautéed Prawns,' which reached the top three in trending topics, and received Tencent's Gold Team Award twice.
- Created various original series video programs centered around sports events, such as '60-Second Look at Ice and Snow Legends,' 'Chao Sir Takes You There,' '2022 Luxury Home Tour,' and 'Beauty in the World Cup.'
Education
Graduate Diploma - Early Childhood Education
Victoria University
Sydney, NSW 04.2001 -
Master of Arts - Public Relations
University of New South Wales
Sydney, NSW 04.2001 -
Bachelor of Arts - Digital Design
Griffith University
04.2001 -
Skills
- Creative marketing strategies
- Social media management
- Video editing
- Adobe Premiere Pro
- Adobe Photoshop
- Graphic design
- Self-shooting
- Public speaking
Personal Information
Date of Birth: 09/01/98
Self Evaluation
I possess a diverse range of resources on various mainstream traditional and new media platforms., Proficient in creative marketing strategies for platforms such as Bilibili, Xiaohongshu, and TikTok., Explored multiple niche content categories., Proficient in video production and editing tools such as Adobe Premiere Pro and Adobe Photoshop., Capable of planning and executing video packaging and graphic design., Strong oral and written communication skills, with fluency in English., Outgoing personality with a penchant for public speaking.
Accomplishments
- Received “[Name of Award]” for [Accomplishment].
Timeline
Early Childhood Educator
Get Set Grow
06.2025 - 07.2025
Marketing Manager
Phoenix Beauty
02.2024 - Current
Marketing Assistant
Autism Partnership
04.2023 - 11.2023
Social Media Manager
Tencent Technology (Beijing) Co., Ltd. - Tencent
01.2021 - 12.2022
Graduate Diploma - Early Childhood Education
Victoria University
04.2001 -
Master of Arts - Public Relations
University of New South Wales
04.2001 -
Bachelor of Arts - Digital Design
Griffith University
04.2001 -
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