Yanina Perez

· Coordination, management and supervision of advertising campaigns, specially audiovisual productions for Nestle EMENA (Europe, Middle East & North Africa) client.

· Key point of contact with all the stakeholders involved (creative agency, client, production house) and the main responsible for the whole project, leading it, allocating priorities, detecting opportunities, managing expectations from the client, solving problems, delegating different duties in each department.

· Responsible for the timing & budget of the project.

· Main Clients: Purina PROPLAN, Maggi, Buitoni.

Familiar entrepreneurship base don the development, manufacturing and selling of disinfectant tunnels created specially as a COVID-19 measure.

• Customer service, financial administration, after-sales management, marketing responsible.
• Skilled at working independently and collaboratively in a team environment.
• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.

• Prepared and gave presentations to clients and other project stakeholders.
• Engaged in daily communication with clients to establish and maintain positive working relationships.
• Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
• Wrote professional business correspondence and produced reports detailing updates.
• Strategy, planning and execution of advertising campaigns. Management & follow-up of Coca-Cola account (both local and regional) and local wine account.
• Strong experience leading challenging projects for international clients.
• Analysis and supervision of the whole communication in different media channels, seeking for efficiency in media & campaigns.
• Coordination & supervision of the different internal areas in the agency involved in the processes: graphic production, audiovisual production, creative team, planning, etc.
• Creation & follow-up of SOW, budget & creative and production timings.
• Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
• Partnered with account team director to drive long-term account planning, growth and success.
• Contributed ideas to concept development, strategic planning and business operations.
• Experience in leadership of a team of 3 members.
• Replacement of the Account Director for 6 months.

• Management & follow-up of Unilever Global Brand Account and its sustainability platform “Bright Future” for global market (UK, US, Brasil, India & Indonesia) & Burger King Argentina account.
• Strong experience working under pressure, with tight deadlines, lots of information and big international clients with different time zones & WW projects.
• Strategy, production & execution of both ATL & BTL projects and campaigns both local and global.
• Development of communication strategy.
• Strategy, development, execution and implementation of advertising campaigns for local accounts by my own.
• Coordination of the different internal areas from the agency, giving transparency and guidelines based on the understanding and analysis of the client needs and expectations, considering budgets available and timings & deadlines.

• Daily follow- up & assistance on NIVEA South Cone Account & Chrysler group (Jeep, RAM, Dodge) accounts.
• Execution of advertising campaigns and communication pieces for Compumundo, Blenders, Johnson & Johnson clients.
• Management of global assets seeking the optimisation of material usage.
• Competition analysis.
• Invoices, budgets and PO control and follow-up.