YANNI SIALAS

As the Regional On Premise Manager, my role was integral to the success of Red Bull's On Premise channel in Victoria. I assumed diverse responsibilities that can be categorized into the following key areas:

1. Team Leadership and Development:

• Led the Musketeers (Field sales team) as the face of the brand in the market.
• Built and maintained a strong, highly effective team.
• Motivated and coached direct reports to enhance productivity and engagement.
• Took ownership of the regional training plan, ensuring continuous development and keeping the team on the cutting edge.

2. Strategic Planning and Execution:

• Developed and implemented the regional On Premise business plan aligned with ambitious company goals.
• Continuously evaluated execution, monitored KPIs, and made necessary adjustments to reach targets.
• Planned route coverage and execution for excellence.
• Managed the team to drive both horizontal and vertical growth.

3. Market Analysis and Relationship Building:

• Demonstrated an in-depth understanding of the market dynamics, spending ample time in the field to stay updated on market trends and opportunities.
• Built effective relationships with strategically important customers and industry contacts.
• Collaborated with the OPMM (On Premise Marketing Manager) to develop marketing strategies and concepts to leverage the brand and increase product consumption.

4. Business Management and Key Accounts:

• Planned and developed the geographical area and team structure, evaluating human resources allocation.
• Optimized available team resources, including budget and POS material, effectively.
• Maximized existing customer performance through effective joint business planning.
• Acquired new customers from the relevant national universe, negotiating win/win partnership agreements.

5. Analytical Skills and Insightful Action:

• Conducted ongoing analysis of market research, KPIs, and reporting tool database.
• Translated data and insights from market research, sales analyses, and forecasts into effective sales activation and brand-marketing activities.
• Ensured availability, premium On Premise activation, and High 5 excellence at third-party and Red Bull events.

6. Entrepreneurial and Versatile Approach:

• Possessed strong entrepreneurial and innovative commercial awareness.
• Adapted communication, presentation, and professional appearance according to different audiences and scenes.
• Demonstrated a clear understanding of markets, sales, distribution, consumer behaviour, and competitor activity in the FMCG context.

Throughout my tenure as the Regional On Premise Manager, I exemplified a genuine passion for the brand and its premium values, inspiring others with a "can-do" attitude. My strategic mindset, analytical skills, and value-focused approach contributed significantly to the success and growth of Red Bull in the highly dynamic and competitive On Premise market.

As the National On Premise Manager, I held a strategic leadership role with a broad scope of responsibilities in driving the success of the On Premise channel for Red Bull. My key contributions and responsibilities included:

1. National Business Plan Development:

• Defined the overall On Premise strategies and structured the team/area to create the national business plan.
• Worked collaboratively with the team to optimize sales and enhance the brand's appearance within the On Premise channel.
• Acted as the credible voice of On Premise for Red Bull, ensuring appropriate communication flow and knowledge transfer within the national management team.

2. Relationship Building and Business Growth:

• Developed a trusted relationship with the Distribution Partner team, fostering full collaboration to drive joint business growth.
• Maintained a strong understanding of the distributor's hierarchy and ensured execution of Red Bull standards throughout the organization.
• Conducted regular communication with the distribution partner's teams to align on strategy, review business performance, and identify opportunities and threats in the market.

3. Team Leadership and Development:

• Built and led a highly effective team, providing motivation and coaching to enhance productivity and engagement.
• Implemented a national training plan to ensure continuous development of the team's skills and knowledge, ensuring they remain at the forefront of the industry.

4. Marketing and Sales Strategy:

• Collaborated with the Marketing Manager and Off-Premise Manager to develop effective marketing strategies, plans, and programs.
• Leveraged the Red Bull brand to increase product consumption in the ever-changing On Premise environment, aligning with country strategic imperatives.

5. Market Analysis and Insights:

• Conducted ongoing analysis of market research, KPIs, and reporting tool databases to gain valuable insights.
• Translated data and market insights into actionable sales activation and compelling brand-marketing activities to adapt to the On Premise environment's changes.

6. Resource Management:

• Effectively managed resources such as budget and POS material to ensure optimal utilization and cost efficiency.

7. Entrepreneurial and Strategic Mindset:

• Demonstrated a strong entrepreneurial spirit, strategic thinking, and commercial acumen.
• Exhibited flexibility and agility in decision-making, understanding sales processes, and financial systems.

Throughout my role as the National On Premise Manager, I exemplified the premium values of the Red Bull brand, fostering a culture of excellence and innovation within the team. My contributions played a vital role in achieving ambitious company goals and maintaining Red Bull's leadership position in the competitive On Premise market.

Job Responsibilities:

As a Red Bull Musketeer, I held a dynamic role that encompassed a wide range of responsibilities, and I served as a true brand ambassador while embodying the Red Bull lifestyle. Within this position, my key responsibilities were as follows:

1. Building Strong Partnerships and Increasing Sales:

• Developed and nurtured long-term partnerships with top bars, restaurants, clubs, and events, actively seeking new opportunities to promote and expand the Red Bull brand.
• Pursued the goal of increasing Red Bull's sales by implementing creative concepts and identifying new distribution points.
• Acted as a trusted business partner, maintaining excellent professional relationships with established customers while fostering new alliances with key influencers and industry experts.

2. Brand Promotion and Representation:

• Showcased the premium nature of the Red Bull brand using my unique personality and extensive industry knowledge.
• Brought the brand to life in diverse settings, from trendy cafés and bars to renowned clubs, major festivals, and exclusive events.
• Ensured the visibility and availability of Red Bull products at all relevant locations and occasions.

3. Networking and Market Expertise:

• Developed and maintained a strong network of decision-makers within the hospitality and gastronomy scenes, promoting affinity and enthusiasm for Red Bull.
• Built a solid personal reputation within the local scene based on my deep understanding of the industry and continuous monitoring of the latest trends.
• Utilized my knowledge and insights to make each customer appointment a highlight of their day, offering strategic considerations and valuable observations.

4. Sales and Marketing Excellence:

• Employed effective sales and negotiation skills to achieve mutually beneficial outcomes for both customers and Red Bull, surpassing previous marketing and sales goals.
• Approached problem-solving and marketing with creativity, devising innovative ways to keep Red Bull as the leading brand in the On-Premise sector.
• Assumed full responsibility for On-Premise sales and marketing activities within the designated region.

5. Regional Strategy Development:

• Demonstrated an in-depth understanding of the region, its trends, and emerging opportunities.
• Formulated and executed strategies, along with innovative tools, to deliver compelling pitches for Red Bull and drive success in the market.

In this role as a Red Bull Musketeer, I thrived in an ambitious and reliable team, using my passion for the brand and my entrepreneurial mindset to contribute significantly to the growth and success of Red Bull in the highly competitive market.

As a Student Marketeer at Red Bull, I played a pivotal role as the brand ambassador, representing the Red Bull brand on and off campus. My responsibilities encompassed three main objectives:

1. Consumer Engagement and Product Trial:

• Acted as the face of the Red Bull brand, approaching consumers to drive positive product trial and awareness.
• Created opportunities to establish Red Bull consumption in various moments of need among the target audience.
• Conducted sampling activities to invite positive trial and awareness of Red Bull among consumers, bringing the brand to life, especially within the student community.
• Demonstrated a deep understanding of the brand personality traits and company values, embodying them in every interaction with consumers and customers.

2. Sales Support and Event Management:

• Supported the sales teams through various activities, including sales drives, merchandising, and other sales support initiatives.
• Collaborated closely with local sales account managers to ensure Red Bull availability and visibility on and around the campus.
• Assisted in opening new distribution points for Red Bull to expand our user base and keep the brand top of mind with everyday consumers.
• Worked at Red Bull events to deliver an unforgettable consumer experience with the brand.

3. Consumer Insights and Collaboration:

• Acted as the eyes and ears on the ground, actively listening to how consumers perceived the Red Bull brand and product.
• Shared valuable consumer insights with the broader business to support future ideas and opportunities.
• Collaborated with the team both in-person and online, actively participating in brainstorming sessions and sharing innovative ideas.
• Played a vital role in activity planning and execution, ensuring excellence in all aspects of the role.
• Reported on activities and provided timely local insights, trends, and opportunities to the wider Red Bull business.

Throughout my role as a Student Marketeer, I consistently showcased a deep passion for the Red Bull brand, its values, and its products. My dedication to delivering exceptional excellence and my ability to foster strong relationships with consumers, sales teams, and local stakeholders made me an instrumental part of the organization's success.

• Create professional training sessions
• Coordinate with the federation and schools in regards to players, upcoming fixtures and training drills
• Work with Football Technical Director Cristiano Dos Santos on improving players ability
• Teaching players how to play in different positions and in different situations
• Documenting training sessions and making sure that the 6 week cycles are undertaken accordingly.

• Coordinate with first team & reserves coach on what the players need working on, formation and philosophy we want them to play
• Organise training plans for the week
• Work with the first team coaches on trainings
• Keeping training to a professional standard
• Documenting results and highlights from matches
• Planning training drills that are relevant to what the team needs to work on

• Comply with the school policies with regard to safety
• Ensure professional training sessions take place
• Assist in the management and programme meetings
• Document student's attendances as well as game day scorers and results
• Planning training drills that are relevant to what the team needs to work on
• Coordinate with the soccer director and comply with the formation and style of play that needs to be taught