Yanwen Shu
Epsom
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Frangi
07.2019 - 05.2023
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Supervisor
Unilever
03.2019 - 06.2019
- Designed and implemented marketing and branding collateral.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Executive
初之印（上海）化妆品有限公司
06.2017 - 03.2019
- Launched marketing activities for new product lines and market penetration.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Consultant
Foodgears(Shanghai) Distribution Co.,Ltd.
01.2013 - 04.2017
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Bachelor of Arts - Business Administration
Shanghai Institute Of Technology
Shanghai09.2019
Skills
- Social Media Marketing
- Marketing Campaigns
- Budget Administration
- Fashion design
Timeline
Marketing Manager
Frangi
07.2019 - 05.2023
Marketing Supervisor
Unilever
03.2019 - 06.2019
Marketing Executive
初之印（上海）化妆品有限公司
06.2017 - 03.2019
Marketing Consultant
Foodgears(Shanghai) Distribution Co.,Ltd.
01.2013 - 04.2017
Bachelor of Arts - Business Administration
Shanghai Institute Of Technology
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