Yaomin (Borui) Liu

a. Sales Leadership & Operations
• Lead all sales activities across project marketing, master agent,
resales, and H&L.
• Set sales strategies, pricing, KPIs, and commission
frameworks.
• Oversee sales documentation (sales advice, contracts,
variations, settlements).
• Ensure compliance with Fair Trading and industry regulations.
• Manage appointments, display suites, open homes, buyer
events, and VIP launches.
• Resolve escalated sales issues and complex negotiations.
• Coordinate with solicitors, developers, channel partners,
channel agents, and referrers to ensure timely exchanges.
b. Team Management & Staff Development
• Recruit, supervise, and coach sales agents and project
consultants.
• Run weekly sales meetings and monitor individual/team KPIs.
• Allocate leads and manage sales pipelines across departments.
• Build a high-performance culture with accountability and
consistent standards.
• Ensure sales staff follow company processes and service
procedures.
c. Property Management
• Oversee PM and related events.
• Ensure full compliance with NSW RTA, trust accounting, and
Fair Trading.
• Drive new management acquisition and grow the rental portfolio

• Manage arrears, maintenance workflows, inspections, and rent
reviews.
• Support PM team on complex cases (arrears, NCAT, bond
disputes).
• Monitor PM KPIs and maintain landlord/tenant satisfaction.
d. CRM, Reporting & Performance Analytics
• Ensure accurate data entry and pipeline tracking in CRM
(Dynamics 365).
• Oversee sales and PM reporting across weekly, monthly, and
quarterly periods.
• Analyse sales performance, stock levels, and rental market
trends.
• Implement strategies to improve conversion rates and team
productivity.
• Maintain compliance and timely updates in all reporting
systems.
e. Developer Relations & Strategic Partnerships
• Act as main contact for developers, builders, and project
partners.
• Negotiate commissions, marketing budgets, pricing approvals,
and agency terms.
• Manage stock lists, pricing updates, and contract variations.
• Build strategic partnerships with local businesses and
community groups.
• Represent the company at industry events and networking
functions.
f. Marketing, Brand Management & Campaign Oversight
• Provide direction on project launches and digital/print marketing
campaigns.
• Approve key marketing materials including brochures,
floorplans, and listings.
• Ensure all marketing is compliant and brand-aligned.
• Support EDMs, video production, advertising, and crosschannel promotion.
• Assist with content creation for listings, project updates, and
campaigns.
g. Event Coordination & Project Launch Execution
• Lead planning and delivery of launches, display suite openings,
seminars, and community events.
• Manage logistics, vendor coordination, and staffing.
• Ensure events meet branding standards and deliver strong
engagement.
h. Client Relationship Management & Stakeholder Engagement
• Maintain strong relationships with buyers, vendors, landlords,
and developers.
• Manage escalated customer issues with timely solutions.

• Ensure high customer service standards across sales and PM
teams.
• Strengthen long-term client loyalty through proactive
communication and after-sales care.

• Developed strategies and plans for regional sales growth.
• Participated actively in industry conferences and seminars for knowledge sharing purpose.
• Conducted regular market research to identify customer needs and preferences.
• Created promotional campaigns to increase sales in the region.
• Organized trade shows, exhibitions, and other events to showcase products.
• Monitored competitor activities and analyzed pricing trends in the region.
• Analyzed regional sales performance data to develop actionable insights.
• Established relationships with key accounts in the region through personal visits and phone calls.
• Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
• Cultivated an environment that fostered teamwork among regional sales staff members.
• Provided technical advice and support on product features and benefits to customers.
• Negotiated contracts with distributors, vendors, retailers. in the region.
• Implemented effective territory management techniques across the region.
• Identified opportunities for cross-selling and up-selling within existing customer base.
• Resolved customer inquiries promptly as well as escalated issues when necessary.
• Maintained accurate records of all sales activities including leads generated and closed deals.
• Ensured compliance with company policies and procedures related to regional sales operations.
• Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
• Analyzed regional market trends to discover new opportunities for growth.
• Supervised sales strategy, training, team structure, and communication of regional sales program.
• Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
• Led, coached and developed employees to achieve sales goals.
• Supported, trained and motivated team of professionals to consistently meet annual goals for sales and production.
• Created and maintained sales environment to support business objectives.
• Hired and motivated high-performing sales team.
• Supported sales team members to drive growth and development.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Used change methodologies to increase sales and led projects for increased productivity.

Amazing T Investment is dedicated to team building and cultivating young propessionals by providing comprehensive and professional trainings three time per week, focusing on investment philosophy, market analysis, finance plans, sales techniques, and customer testimonial analysis.

• Researched and capitalized on emerging opportunities to build business and expand customer base.
• Tracked monthly sales to generate reports for business development planning.
• Analyzed competitors' successes and failures, evaluating impact on market.
• Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
• Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
• Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
• Mentored and directed employees by conducting one-on-one meetings with salespeople.
• Identified weaknesses and implemented sales and business practices training to improve performance.
• Maintained department profitability while controlling expenses and promoting customer satisfaction.
• Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
• Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
• Stayed up-to-date on extensive company products and services.
• Followed up with existing customers to generate new prospective buyers through referrals.
• Updated and maintained dealership website and social media accounts.
• Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
• Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
• Decreased total overhead expenses by negotiating with vendors.
• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
• Maintained professional network of potential clients and business opportunities.
• Boosted team morale and overall sales volume by creating employee incentive sales contests.
• Developed and implemented new sales strategies to update product lines.
• Formalized sales process to enhance operations and promote acquisition of new customers.
• Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
• Achieved company growth and brand development through market expansion and sales.

PIA is a platform of residential property investment with unique property concept and service function, rather than a property sales company. Since 2005, PIA have successfully sold in excess of 13,000 apartments, contributes 10.55% of new housing supply in NSW (HIA FY18)annually, launched Property Management and Leasing divisions, and has more than 300 property sales consultants.

• Helped customers find specific products, answered questions and offered product advice.
• Promoted to leadership position in recognition of strong work ethic and provided exceptional customer service.
• Built and maintained relationships with peers and upper management to drive team success.
• Reviewed files, recordings and other documents to obtain information to respond to requests.
• Assessed, motivated and empowered team members to work to build customer satisfaction and loyalty, to support retention and growth.
• Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
• Fostered positive employee relationships through communication, training and development coaching.
• Mentored newly hired employees on machine operations and implemented training on safety procedures to prevent injuries.
• Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
• Answered product questions with up-to-date knowledge of sales and promotions.
• Answered incoming telephone calls to provide store, products and services information.
• Engaged customers in friendly, professional dialogue to determine needs.
• Assisted teammates with sales-processing tasks to meet daily sales goals.
• Built trusting relationships with customers by making personal connections.
• Used technology resources to assist customers in locating and selecting items.
• Met merchandise processing standards and maintained organized and accessible work area.
• Conducted inspections of equipment before, during and after shifts to prevent project delays and resolve issues.
• Allocated resources and organized processes within assigned area of responsibility to drive efficiency and productivity.
• Created and distributed monthly, quarterly and annual reports to management regarding performance.
• Adhered to company initiatives and achieved established goals.
• Worked with fellow sales team members to achieve group targets.
• Assisted with development and implementation of marketing strategies to increase firm business.
• Utilized coaching and leadership principles to enhance internal and external team dynamics.
• Informed staff of policy changes and strategic plans.
• Led meetings of firm partners to keep discussions focused on agenda topics.
• Recommended and executed improvements for production and product quality.
• Assigned projects and distributed tasks to team members as per area of expertise.
• Conferred with other supervisors to coordinate operations and activities within or between departments.
• Defined manufacturing performance standards and reviewed outcomes of performance goals to set future targets.
• Obtained signatures for financial documents and internal and external invoices.

Global Interactive is an international sales and marketing company. They have been trading for six years and have since expanded their organisation into three countries and operating in seven cities around Australasia and Europe. They represent various clients ranging from financial service, telecommunication, sporting and also humanitarian clients such as Optus Australia, American Express, Red Cross, Oxfam and Save The Children Fund. All their marketing is face to face set up through the Events Marketing.

• Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.
• Monitored customer order process and addressed customer issues.
• Fostered relationships with customers to expand customer base and retain business.
• Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
• Improved overall customer purchasing experiences to promote steady revenue.
• Followed-up with clients after installations to assess quality service and customer satisfaction.
• Answered product questions with up-to-date knowledge of sales and promotions.
• Demonstrated product features to align with customer needs.
• Created and implemented store displays, promoting sales and growth.
• Adhered to company initiatives and achieved established goals.
• Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
• Developed key customer relationships to increase sales.
• Created successful strategies to develop and expand customer sales.
• Drove substantial sales through suggestive selling and by promoting add-on purchases.
• Engaged positively with each customer, providing professional and polite support for sales and service needs.
• Answered customer questions and responded quickly to problems and complaints in person, on phone and by email.
• Answered customer questions, shared product knowledge and researched pricing and availability.
• Interacted with customers to understand particular needs and identify products and services best suited to helping in achieving goals.

Far East Organization is one of Asia's largest real estate groups and is the largest private property developer in Singapore, with total assets valued at over US$40 billion and employing over 13,000 staff worldwide. Its operations span the full spectrum of the real estate market, from residential to hospitality, retail, commercial, and industrial sectors.

• Presented purchase offers to sellers for consideration
• Conferred with escrow companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates
• Interviewed clients to determine what kinds of properties they are seeking
• Prepared documents such as representation contracts, purchase agreements, closing statements, deeds and leases
• Coordinated property closings, overseeing signing of documents and disbursement of funds
• Acted as an intermediary in negotiations between buyers and sellers, generally representing one or the other
• Promoted sales of properties through advertisements, open houses, and participation in multiple listing services
• Compared a property with similar properties that have recently sold in order to determine its competitive market price
• Coordinated appointments to show homes to prospective buyers
• Generated lists of properties that are compatible with buyers' needs and financial resources
• Informed prospective clients by distributing marketing materials via mail, fax, email and other channels
• Initiated sales contact via telephone and dispersed information via established networks
• Developed existing accounts by managing and developing relationships with existing clients in the Asian market.