Yash Punjabi
Summary
I am a highly ambitious and results-orientated individual currently pursuing Master of Business program at Monash University. I have over three years of experience working in the Fast-Moving- Consumer-Goods (FMCG) industry and have facilitated in developing strategies to import new products suitable for the market. This has led me to possess valuable expertise in negotiating supplier contracts, particularly within the dairy sector. I am passionate about ensuring companies actively deliver quality products to end-consumers on-time. Moreover, I am experienced as a brand manager with a proven track record of launching successful products to the market. In a volatile world, my expertise is in market research, competitive analysis and strategic planning to ensure long-term growth. Furthermore, my strength is to enhance brand visibility and engagement through innovative marketing strategies and events. I thoroughly enjoy creating memorable brand experiences and driving market growth.
Overview
2
2
years of professional experience
Work History
Marketing Specialist- Product Manager
Shiv Trading Company
03.2023 - 07.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns for So Natural dairy milk across cafe customers to promote product understanding. The distribution strategy helped increase the company's overall end-of-year profitability by 5%.
- Managed product databases for cost analysis and evaluation of price competitiveness. This analytics led to re-negotiation with supplier that provided further 3% discount on original price quoted.
- Created a marketing plan which involved product placement strategies at grocery chains to increase longevity of the brand in end-consumer's mind. This activity enhanced shopper experience and increased volume of orders by 50% in second year since launched.
Brand Manager- Australia's Own
H Sky Trading Company
03.2021 - 03.2023
- Identified and evaluated new product opportunities through market research, sales data and rising trends to diversify company portfolio in FMCG products.
- Coordinated team of ten to ensure all requirements are met as per new product development process from concept to launch for the brand Australia's Own. Execution of comprehensive brand strategies resulted in a 50% increase in awareness by end of first-year.
- Managed all aspects of the marketing mix, including product development, pricing, advertising, public relations, and digital marketing. The latter allowed the organisation to successfully communicate it's objective of ‘everyday low prices' (EDLP) which led to 80% increase in AO sales within first two years of launch.
- Developed and managed marketing budgets, ensuring efficient allocation of resources. Activities such as paid gondola displays in hypermarkets helped increase visibility by 75% and was carefully tracked, monitored and evaluated based on sales performance.
- Collaborated with cross-functional teams such as sales and merchandising to ensure brand consistency across all touchpoints.
Education
MBA - Marketing
Monash University
Melbourne, VIC10.2025
Bachelor of Business - Marketing And Management
Monash University
Melbourne, VIC03.2021
Skills
- Strong work-ethic
- Time-management
- Leadership
- Adaptability
- Customer-orientated
- Problem-solving
- Social Media Management
- Digital Marketing
- Customer research
- Analytics and SEO
- Microsoft Office
- Product development
- TBS
Timeline
Marketing Specialist- Product Manager
Shiv Trading Company
03.2023 - 07.2023
Brand Manager- Australia's Own
H Sky Trading Company
03.2021 - 03.2023
MBA - Marketing
Monash University
Bachelor of Business - Marketing And Management
Monash University
Similar Profiles
NARENDRA M. MAKHIJANINARENDRA M. MAKHIJANI
Trade/Warehouse Manager at M/s Shiv marketing wholesale Liquor trading FirmTrade/Warehouse Manager at M/s Shiv marketing wholesale Liquor trading Firm
Leah NziokaLeah Nzioka
Quantity Surveyor at Shiv Construction Company LimitedQuantity Surveyor at Shiv Construction Company Limited
Lakshay Lakshay null
Executive at SHIV SHAKTI TRANSPORT COMPANYExecutive at SHIV SHAKTI TRANSPORT COMPANY