Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Volunteer

Yashika Saini

Gold Coast,QLD

Summary

A Forward-thinking marketer with expertise in coordinating and managing customers and deploying successful marketing campaigns. Persistent champion with a track record of exceeding sales targets by market-savvy tactics and persuasive negotiating skills.

Overview

6
6
years of professional experience

Work History

Marketing Executive

BED FACTORIE AND CITYLIFE FURNITURE
Brisbane, QLD
01.2021 - 12.2022
  • Worked with directors on business plan, purchase, advertising, branding and re- modelling of furniture.
  • Performed Managerial task such as monitor consumer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed different types of marketing content such as promotional materials and run those advertisements with relatable content on social media.
  • Optimized and monitor and advertising campaigns using several engines such as Google, Facebook, Pinterest and Instagram.
  • Prepared various written communications, reports and documents to ensure smooth operations.
  • Prepare campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Directed traffic growth strategies, content distribution, email marketing and trackbacks.
  • Created solution-based execution plans to achieve business goals based on Google analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.

Digital Customer Success Specialist

Localsearch
Gold Coast, Queensland
01.2022 - Current
  • Building strong relationships with clients around their digital products such as Google Ads, SEO and Facebook marketing, throughout their journey at Localsearch
  • Encourage customers to maximise their digital potential through succinct explanations of their digital product suite.
  • Have a great understanding of the power of digital marketing campaigns, and relay this to your clients (full training provided)
  • Responsible for customer success through delivery through strong customer & internal stakeholder relationships
  • Collaborate with others within your team to share idea.
  • Assist digital marketing team for various campaign for clients and work with digital specialist review HTML, Wordpress, and Ecommerce sites.
  • Perform strong internal linking to make the website standouts and increase ranking.
  • Own elements of individual web changes from start to finish such as working with the design team to execute creative changes whilst ensuring compliance.
  • Build relationships with and work alongside web designers to execute creative changes on our website
  • Think different about our website and active champion changes to the customer journey
  • Make proposals to better optimize our site for search engines.
  • Creative mindset and an eagerness to learn and keep up-to-date with the latest opportunities.
  • Undertake research to exploit potential markets and event opportunities (including new ideas generation)
  • Working with company products, services, management practices, and business processes

Volunteer

Red Cross
Brisbane City, QLD
06.2020 - Current
  • VOLUNTEERING (REDCROSS, Brisbane, Queensland).
  • Assisting team in psychological first aid program, provided support to people who were quarantined because of covid19 and responded telephone calls and forwarded calls to necessary personnel and general inquiries were replied by phone.
  • Update, and validate data underlying excel sheet.
  • Manage and maintained excel sheets to ensure accurate data of people’s emotional wellbeing.

Information Technology Support

GOALS A+N, Brisbane, Queensland
Brisbane , QLD
09.2020 - 12.2021
  • Work with team on various projects and monitor their progress. Plus, keep accurate records of incident and ongoing project statuses.
  • Updates new technologies and proposes improvements where needed and collaborate with supervisors and administrators to ensure adequate facilities for new workers.
  • Specialists in IT relocation and installation and provides better tech support clients depending on their needs.
  • Work-Disconnect and Reconnect of PCs, HARDWARE, LAPTOPS, CPU, NETWORK, and MAC and DOCKING STATION etc. Other technical equipment such as (Phone and Printer).

Marketing Intern

INDEPENDENT SUPPORT MANAGEMENT
Brisbane, Queensland
10.2020 - 12.2020

Conducted marketing research and analyze current and emerging trends. Worked on different projects and introduce innovative communication tactics and campaigns; generated weekly marketing updates on campaign performance.

  • Performed administrative duties, including preparing marketing materials, printing proposal, calling clients, emailing, answered phone update and organized client database and marketing files by using Microsoft Office.
  • Pro-actively engaged in frequent squad sessions and helped to create suggestions and brainstorms.
  • Reported daily work to managing Director, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
  • Initiated testing for email marketing with MailChimp and other email platforms.
  • Created proposals and organized pursuit documentation to support marketing staff.

Education

Master of Business - Marketing

Queensland University of Technology
Brisbane, QLD
12.2020

B.A Honours - Psychology

University of Delhi
Delhi, India
08.2017

Skills

  • Online, seasonal and traditional marketing
  • Retail sales merchandiser
  • Expert in Microsoft office -Power Point, Word, Excel and Outlook
  • Canva Expert
  • Proficient in Adobe suits
  • Mailchimp Specialist
  • Hubspot (Extensive Knowledge of CRM)
  • Expert in Marketo
  • Google Adwords & Google Analytics
  • Social media expertise
  • Campaign development
  • Marketing and advertising
  • Administrative support

Accomplishments

  • Excellence in Customer service - Citylife Furniture and Bed Factorie (May, 2021).
  • Awarded from the RED CROSS for the psychological first aid (March, 2021)
  • Excellence in digital marketing from Delhi school of internet marketing DSIM, India 24th Nov 2017.

Timeline

Digital Customer Success Specialist

Localsearch
01.2022 - Current

Marketing Executive

BED FACTORIE AND CITYLIFE FURNITURE
01.2021 - 12.2022

Marketing Intern

INDEPENDENT SUPPORT MANAGEMENT
10.2020 - 12.2020

Information Technology Support

GOALS A+N, Brisbane, Queensland
09.2020 - 12.2021

Volunteer

Red Cross
06.2020 - Current

Master of Business - Marketing

Queensland University of Technology

B.A Honours - Psychology

University of Delhi
Yashika Saini