Yashmine De Sousa
Bondi Beach,Australia
Summary
I am a resourceful and highly productive professional with strong managerial experience,
inventory management, and high end customer service. Committed to leveraging skills to drive business growth and enhance customer satisfaction by using CRM tools and team development strategies.
I want to use these abilities I have developed to work towards my long-term career goals.
My peers would describe me as a friendly, confident, enthusiastic person, well organized, and with a positive can-do attitude.
Overview
12
12
years of professional experience
Work History
Casual
Marimekko
Sydney
11.2023 - Current
- I joined Marimekko, a Finnish designer house that sells apparel, textiles, and ceramics, in November 2023 as I was looking for the flexibility of the role at the time. This has been a great experience, as I was able to contribute to multiple aspects of store operations, drawing on prior expertise in management and visual merchandising.
Store Manager
Orlebar Brown (Chanel Group)
Sydney
04.2023 - 10.2023
- In April 2023 I joined the newest and entrepreneur menswear brand focusing on resort wear, part of the Chanel group as a Store Manager in Bondi Junction location, since a joined the company, my location increase clientele portfolio and helped promoting brand visibility
- Use entrepreneurial approach to run the business, budgeting, and forecasting, prepare business plan for the upcoming months, review and update the same
- Look after store operations, such opening, closing, banking, stock levels, rostering, recruitment, reporting and payroll
- Coach and encourage development on team on selling ceremony, product range, company police and procedures
- Overlook and implement strategies to increase clientele interactions, by maximizing use of the CRM data
- Organize in-store events and suggest specific location by provide events budgets, planning and execution to head office
- Support with set up and implementation of top client activities/experience in store and work with stylists helping with outfits for photoshoots and media
- Action on VM by using company directions and personal initiative to increase clientele interest in my location
- Regular competitor analysis, industry news, trends, and insights
Sales Manager
Sportscraft ( APG&CO)
Sydney
11.2021 - 04.2023
- Leading and managing day-to-day operations and store performance, such as stock movements, visual merchandising to enhance the customer experience, Rosters and support across the other brands at David Jones Sydney (SABA men's and women's, Jag men's and women's, and Sportscraft men's) in leaders' absence.
Store Manager (Bondi Junction & CBD) ASM (Sydney Flagship)
Salvatore Ferragamo
Sydney
02.2020 - 10.2021
- In February 2020, I joined one of the world’s leaders in the luxury industry, Salvatore Ferragamo, as an Assistant Store Manager in the flagship store. I also overlooked the CRM store activity for six months.
- Managed the David Jones location for a period of 3 months and the Bondi Junction store for another 3 months
- Drive store team to achieving daily and monthly sales target
- Help with end-to-end store operations, such banking, store preparation for sale, order stationary
- Responsibilities including, provide excellent customer service and loyalty, achieving sales budgets, stock control and report any discrepancy
- Keep the high Visual Merchandising standards in store
- Experience in conflict resolution with customers in professional manners
- In charge of the store CRM for 6 months and helped secure client’s appointments
- Working with V.I.P clientele and the ways how to build repeat business
- Assist in maintain rostering budgets, payroll, post voids
- Prepare reports and often meetings with head office
- Provide after sale service to clients
- Helped with team coaching and development online and in store
- Worked in conjunction with marketing department to organise events in store and media gifting
Store Manager
Sass and Bide
Sydney
06.2019 - 12.2019
Cluster Visual Merchandiser
Tommy Hilfiger (PVHBA)
Sydney
05.2018 - 12.2018
- In April 2018, I relocated to Sydney
- PVHBA accommodated this decision to move interstate and created a hybrid role within the Tommy Hilfiger brand space based in Westfield Bondi Junction look after wholesale in Myer and David Jones ( Menswear, Womenswear, Kids and Shoes)
- Visual Merchandising (Create & maintain store displays in my location)
- Weekly reporting on store performance including customer demographic analysis
- Develop strategies to upsell, cross sell and to monitor local events and social trends to leverage the Tommy brand in my local area
- Restore the relationship status with both David Jones & Myer, Bondi Junction following a period of absence in these stores
- Provide support to logistics team e.g., to prep for sale event
- In store retail representation during busy periods from Friday– Saturday
- Provide training on stock management & stock rotation to the department store representatives
Visual Merchandiser & Site Manager
Tommy Hilfiger (PVHBA)
Brisbane
08.2016 - 04.2018
- I was hired to be responsible for the visual presentation of the Tommy Hilfiger area within department stores to ensure the area is always represented to an excellent standard while remaining on brand
- Providing Visual Merchandising support at events such as new collection launches, retail events and pop-ups has also been
- Create attractive visual displays in retail stores & department stores by using creativity to enhance the aesthetic appeal of the window displays, in store displays and concessions such as David Jones & Myer
- Build customer relationships between key department stakeholders and PVH Brands Australia representing Tommy Hilfiger
- Acknowledge & provide customers with help with their needs before passing to sales representative
- Create a great rapport with the department stores managers, regional sales managers, and customers
- Working on individual projects and collaborating with other stores & regions for campaigns
- Coaching and training new & current staff on merchandising techniques and encourage creativity, attention to detail and the ability to work in a fast-paced environment
- Understanding the planning process including promotional planning, option plans, post season reviews
- Participate in weekly conference calls in conjunction with other store managers, state manager and head of retail to identify and action merchandising opportunities to increase sales
- Writing store reports, documenting merchandise display imagery, and reporting this back to Head Office and the National Visual Merchandiser to ensure the highest quality in our store’s presentation
Retail Manager
Politix Menswear
Brisbane
12.2012 - 03.2016
Education
Diploma - Human Resources
Open Universities
01-2021
Advanced Diploma - Business Management
Martin College
BBA - Business Management
Queensland University of Technology
Brisbane, QLDSkills
- Managerial skills (menswear, womenswear, and luxury retail)
- High-end customer service
- Visual Merchandising (In-store events and promotions)
- Supervision and leadership
- Team training and development online and in store
- Rosters and payroll
- Flexibility and adaptability
- CRM
- Time management
- Team building
- Analytical thinking
- Competitor analysis report
- Problem-solving
- Talent recruitment
- Inventory management
- Operations
- Documentation and reporting
- Performance reviews (PDRs)
- Organization skills
- Appointment scheduling
- Ms office
- Power BI
- Cegid
- AP21
- SAP
languages
English
Full Professional
Portuguese
Native/ Bilingual
Italian
Limited
References
References available upon request.
Timeline
Casual
Marimekko
11.2023 - Current
Store Manager
Orlebar Brown (Chanel Group)
04.2023 - 10.2023
Sales Manager
Sportscraft ( APG&CO)
11.2021 - 04.2023
Store Manager (Bondi Junction & CBD) ASM (Sydney Flagship)
Salvatore Ferragamo
02.2020 - 10.2021
Store Manager
Sass and Bide
06.2019 - 12.2019
Cluster Visual Merchandiser
Tommy Hilfiger (PVHBA)
05.2018 - 12.2018
Visual Merchandiser & Site Manager
Tommy Hilfiger (PVHBA)
08.2016 - 04.2018
Retail Manager
Politix Menswear
12.2012 - 03.2016
Diploma - Human Resources
Open Universities
Advanced Diploma - Business Management
Martin College
BBA - Business Management
Queensland University of Technology
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