Yasmin Johnson
Canberra,ACT
Summary
Passionate individual successful at boosting brand awareness, marketing effectiveness and bottom line profitability with effective management of day-to-day social media presence and special projects. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking opportunities to expand skills while facilitating company growth.
Overview
7
7
years of professional experience
Work History
Social Media Influencer
Cbrmamas
Torrens, ACT
10.2020 - Current
- Developed and implemented strategies to increase followers on social media platforms.
- Created content for campaigns, including photos, videos, blog posts, and other materials for promotion.
- Monitored analytics of campaigns to measure success and adjust strategies accordingly.
- Organized giveaways and contests to engage with followers and gain more exposure.
- Collaborated with sponsors to create sponsored content that aligned with their brand messaging.
- Conducted research into competitors' activities in order to stay ahead of the curve.
- Managed relationships with brands in order to secure partnerships for future collaborations.
- Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.
- Provided feedback on creative ideas from team members regarding social media campaigns.
- Attended events as a representative of the company or brand in order to network and build relationships.
- Researched potential new partners who could benefit from collaboration with the company or brand.
- Responded quickly to messages from fans and followers, providing customer service when needed.
- Brainstormed ideas for new video content that would be engaging for viewers.
- Scheduled posts across multiple social media accounts using scheduling tools.
- Edited images using photo editing software like Photoshop or Lightroom.
- Identified opportunities for cross-promotion between different influencers or brands.
- Tracked performance metrics such as likes, comments, shares, views., over time.
- Reviewed current campaigns regularly and identified areas where improvement was needed.
- Strengthened brand to engage social media community by producing creative and compelling content.
- Created strategy to secure social media cause with marketing and influencer partnerships.
- Pitched new ideas and worked collaboratively with communications and entertainment marketing teams to create synergy.
Primary School Teacher
ACT Education Department
Torrens, ACT
01.2017 - Current
- Built structure, order and calm environment by enforcing rules for behavior and procedures of learning.
- Presented and spoke publicly at parent education events, continually acting as ambassador for school.
- Provided positive feedback with emphasis on learning from mistakes to establish solid foundation for progress.
- Developed strategic plans to increase organizational efficiency and profitability.
- Assigned tasks to staff members based on their qualifications and abilities.
- Provided guidance, direction, motivation, and support to staff in order to maximize productivity.
- Collaborated with other team members to create a comprehensive school improvement plan.
- Developed relationships with external organizations that can provide resources or services beneficial to the school district.
- Organized special events such as assemblies or parent nights designed to promote positive relationships among faculty, staff, students, families, and community members.
- Drafted communication materials to inform staff, students, parents, and community members about upcoming events and initiatives.
Podcast Host
Millennials
01.2019 - 12.2020
- Conducted pre-interview research and prepared questions for guests.
- Developed a podcast format to ensure consistency in content production.
- Organized recording sessions with guests, including scheduling and booking venues.
- Edited audio files using digital software programs such as Audacity or Adobe Audition.
- Monitored industry trends and identified potential topics for upcoming episodes.
- Collaborated with producers to select music and sound effects for the podcast episodes.
- Recorded voiceover segments for intros, outros, and transitions between sections of the podcast episode.
- Created show notes for each episode that included summary information about the topic discussed and links to related resources.
- Published new episodes on designated platforms such as iTunes, Spotify, YouTube.
- Promoted the podcast through social media channels to increase awareness of the show among target audiences.
- Analyzed data from various metrics sources to measure impact of marketing efforts.
- Identified opportunities for cross-promotion with other podcasts or influencers in relevant industries and niches.
- Built relationships with sponsors to acquire additional funding sources for ongoing operations.
- Researched potential guests who could bring value to the show based on their expertise or experience.
- Assisted in creating artwork and logos used for branding purposes within each episode's digital assets.
- Edited recorded events and interviews into radio appropriate content.
- Utilized analytics tools like Google Analytics and Podtrac to track performance metrics over time.
- Researched and studied background information to prepare for programs or interviews.
- Built relationships with sponsors to promote endorsements.
- Designed and implemented fundraising events and activities to raise money for special causes.
- Posted on social media sites frequently to increase news broadcast traffic.
Education
Bachelor of Arts - Education
University of Canberra
Canberra, ACT12-2016
Skills
- Social Media Platforms
- Content Development
- SEO
- YouTube
- Marketing
- Audience Engagement
- Social Media Posting
- Media Relations
- Social Media and Promotions
- Campaign Management
- Blogging
- Social Media Strategy
- Marketing Strategies
- Customer Service
- Brand Awareness
- Business Development
- Relationship Management
- Team Building
- Task Prioritization
- Microsoft Office
- Large Crowd Management
- Problem-Solving
- Branding
- Creative Thinking
- Community Outreach
- Multitasking
- Decision-Making
- Teamwork and Collaboration
- Time Management
- Influential and Persuasive
- Scheduling
Affiliations
- Organiser and host of multiple Pink Ribbon fundraising events
Timeline
Social Media Influencer
Cbrmamas
10.2020 - Current
Podcast Host
Millennials
01.2019 - 12.2020
Primary School Teacher
ACT Education Department
01.2017 - Current
Bachelor of Arts - Education
University of Canberra
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