Dynamic, creative and strategic Communications professional, with the ability to devise impactful strategies to deliver positive outcomes. Engaging leader, inspiring and empowering colleagues to achieve shared goals, aligned with organisation vision and objectives.
Overview
26
26
years of professional experience
Work History
ABC PUBLICITY LEAD
Australian Broadcasting Corporation
01.2020 - Current
Spearhead ABC’s media and publicity strategies, aligning with corporate vision to elevate ABC content across ABC TV, ABC Local Radio, triplej, ABC Listen and ABC iview
Craft compelling content reflecting corporate strategy, to shape external narrative
Counsel and provide expert advice on media matters
Manage relationships with government funding bodies and industry
Mentor and manage publicity team, fostering employee engagement and promoting best practices
Collaborate and lead cross divisional teams
Evaluate and report on media engagements against KPIs
Internal and external stakeholder management
Exceptional media knowledge and strong media relationships
Develop crisis management messages, briefing notes and FAQs
Manage budgets ensuring company compliance
Drive event activations and execution
MARKETING COMMUNICATIONS SPECIALIST
Australian Broadcasting Corporation
01.2016 - 01.2020
Embracing changing media landscape, developed media and publicity strategies highlighting digital media audience engagement
Devise creative digital outreach initiatives
Developed Influencer engagement strategies
Cross divisional team collaboration
Bespoke content creation to amplify reach across social
Implemented strategic media campaign for ABC iview.
SENIOR PUBLICIST
Australian Broadcasting Corporation
01.2005 - 01.2015
Cultivated strong relationships with media to secure widespread coverage and feature stories
Developed comprehensive media outreach plan to increase visibility of organisation in local, regional and national markets
Mentored junior and new team members
Developed compelling press materials, including press releases, fact sheets, and bios, that effectively conveyed messaging to target audiences.
Organised engaging press events and media set visits
Developed creative pitches and targeted outreach lists
Media coaching for talent and executives
Organised screening events
Identified cross promotional opportunities
Database management
Developed photoshoot concepts and directed shoots
Promotion of ABC talent at industry events
Devised and accompanied ABC talent on media tours
Utilised audience research to refine campaign strategies
PUBLICIST
Australian Broadcasting Corporation
01.2002 - 01.2007
SALES AGENT
FM Moody Real Estate
01.1998 - 01.2002
Education
Masters of Marketing - Marketing
Monash University
Melbourne, VIC
Bachelor of Arts - Public Relations
Deakin University
Melbourne, VIC
01.2002
Skills
Collaborative
Media Strategy
Team Management
Excellent Verbal and Written Communication
Strategic Communications
Creative Content Creator
Events
Project Management
Stakeholder Management
Strong Interpersonal Skills
Accomplishments
Awarded Mumbrella PR Team of the Year - In House 2023
Timeline
ABC PUBLICITY LEAD
Australian Broadcasting Corporation
01.2020 - Current
MARKETING COMMUNICATIONS SPECIALIST
Australian Broadcasting Corporation
01.2016 - 01.2020
SENIOR PUBLICIST
Australian Broadcasting Corporation
01.2005 - 01.2015
PUBLICIST
Australian Broadcasting Corporation
01.2002 - 01.2007
SALES AGENT
FM Moody Real Estate
01.1998 - 01.2002
Masters of Marketing - Marketing
Monash University
Bachelor of Arts - Public Relations
Deakin University
Similar Profiles
Tara WellsTara Wells
Rural and Resources Reporter (radio Journalist) at Australian Broadcasting CorporationRural and Resources Reporter (radio Journalist) at Australian Broadcasting Corporation
Manager, Trauma Programs (Psychologist) at Australian Broadcasting Corporation (ABC)Manager, Trauma Programs (Psychologist) at Australian Broadcasting Corporation (ABC)