Yasmin Kentera
Melbourne,VIC
Summary
Dynamic, creative and strategic Communications professional, with the ability to devise impactful strategies to deliver positive outcomes. Engaging leader, inspiring and empowering colleagues to achieve shared goals, aligned with organisation vision and objectives.
Overview
26
26
years of professional experience
Work History
ABC PUBLICITY LEAD
Australian Broadcasting Corporation
2020.01 - Current
- Spearhead ABC’s media and publicity strategies, aligning with corporate vision to elevate ABC content across ABC TV, ABC Local Radio, triplej, ABC Listen and ABC iview
- Craft compelling content reflecting corporate strategy, to shape external narrative
- Counsel and provide expert advice on media matters
- Manage relationships with government funding bodies and industry
- Mentor and manage publicity team, fostering employee engagement and promoting best practices
- Collaborate and lead cross divisional teams
- Evaluate and report on media engagements against KPIs
- Internal and external stakeholder management
- Exceptional media knowledge and strong media relationships
- Develop crisis management messages, briefing notes and FAQs
- Manage budgets ensuring company compliance
- Drive event activations and execution
MARKETING COMMUNICATIONS SPECIALIST
Australian Broadcasting Corporation
2016.01 - 2020.01
- Embracing changing media landscape, developed media and publicity strategies highlighting digital media audience engagement
- Devise creative digital outreach initiatives
- Developed Influencer engagement strategies
- Cross divisional team collaboration
- Bespoke content creation to amplify reach across social
- Implemented strategic media campaign for ABC iview.
SENIOR PUBLICIST
Australian Broadcasting Corporation
2005.01 - 2015.01
- Cultivated strong relationships with media to secure widespread coverage and feature stories
- Developed comprehensive media outreach plan to increase visibility of organisation in local, regional and national markets
- Mentored junior and new team members
- Developed compelling press materials, including press releases, fact sheets, and bios, that effectively conveyed messaging to target audiences.
- Organised engaging press events and media set visits
- Developed creative pitches and targeted outreach lists
- Media coaching for talent and executives
- Organised screening events
- Identified cross promotional opportunities
- Database management
- Developed photoshoot concepts and directed shoots
- Promotion of ABC talent at industry events
- Devised and accompanied ABC talent on media tours
- Utilised audience research to refine campaign strategies
PUBLICIST
Australian Broadcasting Corporation
2002.01 - 2007.01
SALES AGENT
FM Moody Real Estate
1998.01 - 2002.01
Education
Masters of Marketing - Marketing
Monash University
Melbourne, VICBachelor of Arts - Public Relations
Deakin University
Melbourne, VIC01.2002
Skills
- Collaborative
- Media Strategy
- Team Management
- Excellent Verbal and Written Communication
- Strategic Communications
- Creative Content Creator
- Events
- Project Management
- Stakeholder Management
- Strong Interpersonal Skills
Accomplishments
Awarded Mumbrella PR Team of the Year - In House 2023
Timeline
ABC PUBLICITY LEAD
Australian Broadcasting Corporation
2020.01 - Current
MARKETING COMMUNICATIONS SPECIALIST
Australian Broadcasting Corporation
2016.01 - 2020.01
SENIOR PUBLICIST
Australian Broadcasting Corporation
2005.01 - 2015.01
PUBLICIST
Australian Broadcasting Corporation
2002.01 - 2007.01
SALES AGENT
FM Moody Real Estate
1998.01 - 2002.01
Masters of Marketing - Marketing
Monash University
Bachelor of Arts - Public Relations
Deakin University
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