Summary
Overview
Work History
Education
Skills
Websites
Campus Activities
Certification
Timeline
Generic

Yating Wu

Melbourne,VIC

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Michu Pet Supplies Pty Ltd
09.2022 - Current
  • Responsible for planning, designing, and laying out email marketing campaigns.
  • Oversaw daily deployment and maintenance of social media advertising.
  • Scheduled, monitored, and optimized advertising performance across various social media platforms.
  • Developed creative and innovative advertising concepts for social media.
  • Designed marketing materials, including packaging, posters, banners, and product page layouts.
  • Led creative process and copywriting for company advertisement videos.
  • Conducted SEO optimization to enhance online visibility and search rankings.
  • Managed Google Ad campaigns, effectively increasing web traffic and conversion rates.
  • Authored comprehensive business plans, outlining strategic directions and growth opportunities.
  • Produced and edited videos for advertising purposes, ensuring engaging content for target audiences.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.

Intern

FORMLESS ARCHITECTS
11.2019 - 02.2020
  • Engaged in model making, CAD drawing, and interior architectural design
  • Demonstrated proficiency with Adobe Photoshop and Illustrator in design tasks.

Education

Master's Degree in Urban and Cultural Heritage -

University of Melbourne
Melbourne, VIC
12.2023

Honor Bachelor of Interior Architecture -

Monash University
Melbourne, VIC
05.2020

Skills

  • Experienced in using various advertising platforms, including Facebook, Instagram, Google, and Shopify
  • Highly skilled in Facebook Ads Manager
  • Email Marketing Campaign Design & Layout
  • Social Media Advertising Management
  • Advertising Performance Optimization on Social Media
  • Creative and Innovative Ad Concept Development for Social Media
  • Marketing Material Design
  • Creative Process Leadership and Advertisement Copywriting
  • Search Engine Optimization (SEO)
  • Google Ad Campaign Management
  • Business Plan Development
  • Video Production and Editing for Advertising

Campus Activities

Hunan University, Exchange Student, During Undergraduate, Enrolled in advanced finance and management courses; Consistently achieved outstanding academic results, showcasing dedication.

Certification

  • Google Ads Search Certification
    Google Digital Academy (Skillshop)

Timeline

Marketing Specialist

Michu Pet Supplies Pty Ltd
09.2022 - Current

Intern

FORMLESS ARCHITECTS
11.2019 - 02.2020

Master's Degree in Urban and Cultural Heritage -

University of Melbourne

Honor Bachelor of Interior Architecture -

Monash University

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Yating Wu