Yau Ching Lum
Morley,Australia
Summary
Bachelor of Arts (Anthropology and Sociology) graduate with 5+ years of international customer-facing experience; with strong expertise in beauty and retail environments. Skilled in delivering personalised customer experiences and tailored solutions through; strong communication and product knowledge, driving customer loyalty and sales. Adept at building relationships in multicultural environments; with proven ability to thrive in fast-paced settings while maintaining high service standards. Trilingual in Cantonese, Mandarin, and English, with strong teamwork and problem-solving abilities.
Overview
5
5
years of professional experience
Work History
Brand Promoter (Skincare & Beauty, )
Jo Traikos Pty Ltd
perth airport, Perth,WA
01.2026 - Current
- Promote and sell premium skincare and cosmetic products to international customers in a fast-paced duty-free environment.
- Drove sales performance through proactive customer engagement, upselling techniques, and in-depth product knowledge to meet customer needs.
- Deliver personalized product recommendations by understanding customer needs, skin concerns, and preferences.
- Engaged Mandarin- and English-speaking customers with clear, culturally appropriate communication to enhance customer experience.
- Represent luxury beauty brands with a high standard of professionalism, grooming, and brand storytelling.
- Maintained visual merchandising standards, ensuring appealing product presentation and stock availability to attract customers.
- Collaborate with team members and deliver excellent customer service.
- Perth International Airport, WA
manicurist (nail technician)
Creamy studio
11.2022 - 07.2025
- Provided personalised nail care consultations and professional nail services, achieving high-quality results and enhancing customer satisfaction.
- Maintained exceptional customer service standards, ensuring clients felt valued, comfortable, and well-attended throughout each appointment.
- Built and retained a loyal client base through strong relationship management and consistent service excellence.
- Maintained exceptional customer service standards, handling enquiries, feedback, and concerns with professionalism.
- Managed appointment scheduling and daily operations to optimize workflow and minimize wait times.
- Upsold salon products and additional services, driving revenue growth and fostering repeat bookings.
- Collaborated with team members to maintain a welcoming, professional, and efficient salon environment.
- Demonstrated adaptability during peak periods while maintaining attention to detail and hygiene standards.
Brand Promoter
Clarins Hong Kong/YF life insurance/Marketoo hk and more
06.2022 - 11.2022
- Achieved daily sales targets by utilizing strong communication and persuasive skills to influence customer decisions.
- Engaged customers, identified needs, provided tailored recommendations that increased sales.
- Educated customers on product benefits and service offerings with clear and confident explanations.
- Generated leads while upholding professional brand image, enhancing customer perception and loyalty.
- Represented beauty and financial service brands in retail and event settings, delivering professional product presentations.
Front Cashier
Esther's Bakery
01.2022 - 06.2022
- Served as first point of contact for customers, facilitating seamless order and payment processing.
- Ensured clean, organized counter while providing friendly, professional service to enhance customer experience.
- Supported product packaging and managed daily sales transactions to streamline checkout process.
Part-Time Customer Service Assistant
Hong Kong Jockey Club
10.2021 - 05.2022
- Resolved customer issues promptly, ensuring high satisfaction in fast-paced environment.
- Enhanced customer interactions at racecourse events by actively engaging with guests and addressing their needs.
- Assisted guests with reservations, directions, and inquiries to enhance overall guest experience during race events.
Education
Bachelor of Arts - Anthropology and Sociology
Curtin University
Perth, WA07-2025
Skills
- Beauty advising
- Product knowledge
- Sales expertise
- Sales performance
- Sales strategies
- Brand awareness
- Brand representation
- Customer service
- Client interaction
- Audience targeting
- Market awareness
- Local outreach
- Product evaluation
- Product displays
- Appointment scheduling
- Team collaboration
- Problem solving
- Critical thinking
- Relationship building
- Communication skills
- Customer inclusivity
Languages
Fluent in Mandarin, Cantonese and English
Additional Information - Visa Status
485 graduate visa (valid till 2031)
Timeline
Brand Promoter (Skincare & Beauty, )
Jo Traikos Pty Ltd
01.2026 - Current
manicurist (nail technician)
Creamy studio
11.2022 - 07.2025
Brand Promoter
Clarins Hong Kong/YF life insurance/Marketoo hk and more
06.2022 - 11.2022
Front Cashier
Esther's Bakery
01.2022 - 06.2022
Part-Time Customer Service Assistant
Hong Kong Jockey Club
10.2021 - 05.2022
Bachelor of Arts - Anthropology and Sociology
Curtin University