Yeelo Leung
Hong Kong
Summary
- 15+ years experience in FMCG industries (including Fashion and beauty retailing, apparel trading company), Corporate Marketing and Communications (e.g. Fashion and IT industries)
- Solid experience on different business models (including B2B, retailing, franchisee, wholesales, consignment models) and regional experience across Asia Pacific markets.
- Result-oriented person with clear action plan in place and tracking with KPIs.
- Facilitate the brand launch in new market and new partner transition and on onboarding
- 12+ years experience on corporate training and content development within the organization and franchisee development in Asia Pacific.
- Guest speaker in Technological and Higher Education Institution of Hong Kong since 2015 in Fashion and Textiles Studies.
- Graduated in The Hong Kong Polytechnic University, with major study in Marketing and Merchandising in Fashion and Textiles Studies
Overview
17
17
years of professional experience
Work History
SALES & OPERATIONS MANAGER-APAC
ALDO GROUP INTERNATIONAL
HK - Hybrid
02.2015 - Current
- Identified market potential and explored growth opportunities across ALDO GROUP brands in APAC.
- Monitored the financial performance for APAC while establishing strategies to enhance customer relationships.
- Developed and delivered corporate training to partners on brand building, selling skills, and process optimization.
- Work alongside partners to devise strategies that boost market presence and sales potential.
- Established standard process with partner to assess team productivity.
- Collaborated with Regional Operations Managers to achieve full development of local operations teams.
- Worked alongside multiple divisions to increase profitability and lower operating costs.
- Optimized procedures through strategic suggestions, boosting efficiency.
VISUAL MERCHANDISING MANAGER-APAC
ALDO GROUP INTERNATIONAL
HK - Hybrid
06.2012 - 01.2015
- Executed coordinated efforts for new rollouts, ensuring impactful branding and surpassing revenue goals.
- Facilitated adaptation of store spaces for merchandise accommodation.
- Overhauled merchandising strategies to ensure uniformity across distribution networks.
- Enhanced merchandise strategy, leading to increased footfall and product engagement.
- Formulated plan to optimize movement of surplus stock.
- Provided feedback from market analysis to head office addressing Asia Pacific needs.
- Designed and delivered education programs to enhance merchandising strategies.
MARKETING & COMMUNICATIONS SPECIALIST
IBM CHINA/ HONG KONG LIMITED
Hong Kong
05.2010 - 06.2012
- Conduct marketing studies to support business growth.
- Implemented socially responsible management initiatives to improve client interaction and collaboration.
- Develop strategy engaging media through Worldwide Media Tour, press releases, media pitching, executive interviews.
- Formulated programs to cultivate partnerships through technology events and academic collaborations.
- Enhanced employee engagement through new solution education and internal community building.
- Managed budgeting and planning for events.
MARKETING ASSISTANT
SHISEIDO COSMETICS LIMITED
Hong Kong
12.2009 - 03.2010
- Managed media pitching, press conferences, and customer events effectively.
- Coordinated roadshow activities in partnership with Mall.
- Curated media gift sets tailored for promotional campaigns.
MARKETING OFFICER – KENT & CURWEN
LI & FUNG TRINITY
Hong Kong
04.2008 - 11.2009
- Managed execution of brand strategy through effective communication channels in PRC and Taiwan.
- Manage initiatives to enhance loyalty among VIP clients.
- Created comprehensive brand strategies for seasonal launches across PRC and Taiwan regions.
- Direct various marketing initiatives including worldwide media tours, seasonal launch shows, CRM activations, interview sessions with the press.
- Sourcing suppliers for marketing and VM production.
Education
BA (Hons) - Fashion & Textiles Studies
The Hong Kong Polytechnic University
Higher Diploma - Fashion & Textiles Studies
Skills
- Business Development
- Retail and Brand Management
- Sales and Budgeting
- Content development
- Customer Relationship Management
- Event and Project Management
- Team Building
- Strategic Development
- Sales & Operations Optimization
- Visual Merchandising
- Digital Development
Affiliations
LCCI – Accounting Level II (Year of 2001)
Languages
Cantonese
Native or Bilingual
English
Full Professional
Mandarin
Full Professional
Timeline
SALES & OPERATIONS MANAGER-APAC
ALDO GROUP INTERNATIONAL
02.2015 - Current
VISUAL MERCHANDISING MANAGER-APAC
ALDO GROUP INTERNATIONAL
06.2012 - 01.2015
MARKETING & COMMUNICATIONS SPECIALIST
IBM CHINA/ HONG KONG LIMITED
05.2010 - 06.2012
MARKETING ASSISTANT
SHISEIDO COSMETICS LIMITED
12.2009 - 03.2010
MARKETING OFFICER – KENT & CURWEN
LI & FUNG TRINITY
04.2008 - 11.2009
BA (Hons) - Fashion & Textiles Studies
The Hong Kong Polytechnic University