YEORIM SHON
Sydney,Australia
Summary
Final-year Marketing student at Western Sydney University with 1.5+ years of experience in digital marketing and frontline sales. A trilingual (English, Korean, Lao) communicator with a cross-cultural background spanning South Korea, Laos, and Australia. Proven track record in community building and inclusive storytelling to drive brand engagement.
Overview
2
2
years of professional experience
Work History
Marketing & Event Coordinator (Volunteer)
Local Community Organisation
Sydney, Australia
01.2024 - Current
- Conceptualised and executed a viral marketing campaign leveraging the 'Dubai Chocolate Cookie' trend, resulting in a 65% increase in event attendance.
- Coordinated event promotion, planning content and targeting messaging to maximise audience engagement.
- Led social media strategy and managed the official Instagram account, creating Reels achieving 11.8K+ organic views on a single post.
Sales Associate
Rosyd International Tax Free Shop
Sydney, Australia
01.2024 - 06.2025
- Translated customer needs into product recommendations, consistently meeting individual and team sales targets, driving overall sales performance.
- Engaged and converted international customers through personalized, culturally aware communication, enhancing customer relationships.
- Strengthened brand perception by delivering consistent service aligned with visual merchandising standards, reinforcing brand loyalty.
English-Korean-Lao Interpreter (Cultural Liaison)
KOLAO Group
Vientiane, Laos
02.2024 - 07.2024
- Acted as cultural liaison between international executives and local teams, fostering collaboration and minimizing operational friction.
- Facilitated cross-border business operations by adapting messaging to cultural contexts and business norms, enhancing mutual respect and effectiveness in interactions.
- Delivered simultaneous and consecutive interpretation across English, Korean, and Lao in corporate settings, ensuring clear communication and understanding among stakeholders.
Education
Bachelor of Business - Business Management
Western Sydney University
Sydney, Australia10-2026
Skills
- Event Coordination
- Social Media Strategy (IG/TikTok)
- Content Strategy
- Video Production
- Market Research
- SEO Basics
- Meta Business Suite
- Data Analysis
- Tableau
- Canva
- Office 365
- Storytelling
References
- Michael Koh, Equity Analyst, Optiver, michael.koh@optiver.com.au
- Yura Baek, Landscape Architect, Fairfield Council, ybaek@fairfieldcity.nsw.gov.au
- Tae-gyu Yun, Software Engineer, Network Ten, tgyyun@gmail.com
Languages
- English (Fluent)
- Korean (Native)
- Lao (Conversational)
Timeline
English-Korean-Lao Interpreter (Cultural Liaison)
KOLAO Group
02.2024 - 07.2024
Marketing & Event Coordinator (Volunteer)
Local Community Organisation
01.2024 - Current
Sales Associate
Rosyd International Tax Free Shop
01.2024 - 06.2025
Bachelor of Business - Business Management
Western Sydney University