Summary
Overview
Work History
Education
Skills
Timeline
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Yeshwanth Babu

Sydney,NSW

Summary

An inquisitive marketer with 4+ years’ industry and agency experience in both traditional and digital marketing skilled in Marketing & Advertising strategies, Account management, paid media, campaign management, ad operations and content marketing. Managed accounts such as AT&T, Macy’s & eharmony.

Overview

5
5
years of professional experience

Work History

Growth Intern

NEXUSES
07.2021 - 12.2021
  • Nexuses is a growth marketing agency that helps companies scale up their sales & marketing frugally by combining the best of digital, creative, and consulting to achieve sustainable growth
  • Innovate and collaborate with other departments to create innovative content ideas
  • A focus on moving potential customers through the marketing customer journey from general awareness to consideration to discussion with sales
  • Developing clear and engaging SEO compatible content (blogs, guides, white papers, website landing pages, e-campaigns, etc.) that is consistent with the clients and company’s brand image and addresses both lead generation/pipeline goals as well as consumer needs
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in the search result
  • Plan, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs)
  • Identify and manage the tools, partners, and agencies to drive performance marketing innovation including account-based-targeting
  • Ensure projects are completed to a high standard of quality and on schedule
  • Provide reports, insights, and recommendations in regard to the
  • Performance Media strategy and work with other team members in producing the deliverables
  • Ownership of multiple projects and responsible for meeting specifications, timeline requirements and budget goals

Senior Analyst - Client Development

EPSILON
09.2018 - 06.2021
  • Epsilon is the leader in outcome-based marketingWe have a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcome. Commission Junction, a subsidiary of Epsilon is the world's largest and most established affiliate marketing ecosystem designed to help you achieve intelligent, scalable, and sustainable growth powered by our best-in-class platform


  • Ideating and creating ads and managing campaigns
  • Held ownership and managed end to end campaign management for companies like AT&T, Macy’s, BED, BATH & BEYOND, eharmony, Lacoste
  • Liaised between internal teams and clients to support day-to-day management of advertising partnerships
  • Lead kick off calls with new/existing clients about their quarterly/half yearly & annual communications plan
  • Analysing media campaign delivery and preparing reports through the duration of the campaign
  • Drove successful advertiser engagement on social media platforms for Macy’s by leading a team of 4 analysts focused on our top 4 best advertisers across different campaigns and promotions
  • Attended CJU 2019 in Santa Barbara– One of the biggest marketing conferences alongside optimisation teams from AT&T, Macy’s & BED, BATH & BEYOND
  • Worked in Chicago, Sacramento, and New York for over 3 months with the campaign optimisation teams to mitigate the delay in deliverables
  • Drove strong engagement for clients through affiliate programs
  • Social media and website management of the accounts
  • Seamlessly maintained relationships with everyone in the portfolio and fostered a long-standing relationship with important stakeholders.

Assistant Manager

Pan Asian Exhibition Group
05.2017 - 09.2018
  • Pan Asian Exhibition Company WLL is a Private Limited Company that was established in 2013 in Manama, Bahrain. The organisation operates in the Services sector. The company started with an ambition to aggregate the exhibition industry in India, which is a 4 billion dollar per year industry through web aggregation and the franchise model
  • Prepare robust content for online and offline marketing platforms
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
  • Run marketing campaigns for the franchisee on social media & offline platforms
  • Proposing and developing new marketing strategies for the franchisees
  • Work along with the team to create sound SEO compatible content
  • Organized promotional events in 22 cities across the country
  • Attended exhibitions and investor events across the country to bring in investors for the franchisee program.

Education

MASTER OF MARKETING & INTERNATIONAL BUSINESS - Marketing

SYDNEY BUSINESS SCHOOL - UOW
Sydney
12.2022

BACHELOR OF COMMERCE - FINANCE

PRESIDENCY COLLEGE
04.2017

Skills

  • Social Media Digital Marketing
  • Organizational Skills
  • Customer Engagement
  • Developing Campaigns
  • Promotions and Marketing Strategies
  • Account Management

Timeline

Growth Intern

NEXUSES
07.2021 - 12.2021

Senior Analyst - Client Development

EPSILON
09.2018 - 06.2021

Assistant Manager

Pan Asian Exhibition Group
05.2017 - 09.2018

MASTER OF MARKETING & INTERNATIONAL BUSINESS - Marketing

SYDNEY BUSINESS SCHOOL - UOW

BACHELOR OF COMMERCE - FINANCE

PRESIDENCY COLLEGE

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Yeshwanth Babu