Yexzi
Hi, my name is Yexzi. I’m a social media and content professional with 5+ years of experience creating content, managing social media, and growing online communities. I’ve worked within the esports industry, helping build content-driven organisations and generate 5M+ impressions across Twitter/X and YouTube. I’m passionate about creating engaging content, growing brands, and finding new ways to connect with audiences.
Work History
5+ years of experience in social media management, content creation, and digital brand development.
Generated 5M+ combined impressions across Twitter/X and YouTube.
Helped build Emerge Esports into a major content-driven organisation, competing alongside some of the biggest organisations of its era.
Founded and managed Ritual Esports, overseeing social media, content, players, creators, staff, and brand development.
Created and managed content across Twitter/X & YouTube
Developed content strategies focused on audience growth, engagement, reach, and brand visibility.
Experience working with content creators, professional players, editors, graphic designers, and esports staff
Experienced in content planning, social media management, community engagement, analytics, Script Writing, and brand development
Completed a 2-year Social Media course at school, building knowledge across content creation, digital marketing, social platforms, and audience engagement.
Managed Twitter posting and account activity to generate over 400k impressions.
Managed YouTube channel content and distribution to generate over 70K views across a 2–3 week period.
Managed all the recruitment and roster side of the organisation creating the best team possible for our desired budget
Planned and produced content drafts and tweet ideation for social media posting.
Worked with Emerge Esports for several years, helping build one of the leading content-driven organisations of its era.
Helped grow and manage the organisation while competing alongside some of the largest esports organisations at the time.
Generated 5M+ combined impressions across Twitter/X and YouTube through content, social media and community engagement.
Contributed to content strategy, social media growth and the overall development of the organisation’s online presence.
Certification
Social Media — 2-Year School Course
Completed two years of social media studies, developing practical skills in content creation, social media strategy, audience engagement, digital marketing, and managing online platforms.
Business Studies — 2-Year School Course
Completed two years of business studies, developing knowledge in business operations, marketing, communication, planning, teamwork, and professional practices.
Skills
Accomplishments
- Generated 5M+ combined impressions across Twitter/X and YouTube through content and social media management.
- Helped build and grow Emerge Esports into a major content-driven organisation within its era.
- Built and managed Ritual Esports, overseeing content, social media, players, creators, and staff.
- Gained 5+ years of hands-on experience in social media management, content strategy, and digital brand development.
- Created and managed content across Twitter/X & YouTube
- Worked alongside players, creators, editors, designers, and other esports professionals to develop and execute content.
- Developed social media strategies focused on audience growth, engagement, and brand visibility.