YANG CHUNYING
Singapore,Singapore
Summary
Dynamic and results-driven executive with extensive experience in integrated operations, sales management, and strategic planning within fast-paced e-commerce and logistics environments. Currently serving as Vice President of Integrated Operations at Lazada Singapore, leading teams to drive commercial transformation, enhance operational efficiency, and optimize data-driven strategies for category management and seller engagement. Proven track record in developing and implementing comprehensive sales incentive programs, fostering cross-functional collaborations, and leveraging AI to optimize decision-making processes. Recognized for achieving significant improvements in performance metrics, operational efficiencies, and cost reductions across multiple roles
Overview
15
15
years of professional experience
8050
8050
years of post-secondary education
1
1
Certification
Work History
Vice President, Integrated Operations
Lazada, Alibaba Group
Singapore, Singapore
09.2024 - Current
- Spearhead the integrated operations team to drive strategic commercial transformation and operational efficiency.
- Analyze and refine business strategies using data insights to guide commercial leaders in optimizing category and assortment strategies.
- Monitor key metrics daily for overall business units and categories, providing insights to leadership for timely decision-making and budget allocation.
- Oversee the Lazada Singapore seller program team to design and implement regional and local top seller initiatives, enhancing seller investment and improving profitability.
- Act as a liaison between commercial, customer care, and logistics teams to manage cross-functional projects and tackle escalations effectively.
- Collaborate with regional project and data product teams to enhance in-house tools for Lazada’s account managers, leveraging AI for improved decision support.
- Lead Lazada Commercial Academy initiatives, developing training content on negotiation, selling tactics, and supply chain management to boost engagement with sellers and customers.
Senior Manager, Sales Operations
Lazada, Alibaba Group
Singapore, Singapore
01.2023 - 09.2024
- Co-managed regional sales operations, establishing processes that support strategic transformation across regional and Singapore teams.
- Developed comprehensive sales incentive programs, including KPI architecture, target calibration, and performance management strategies.
- Managed vendor performance, optimizing resource planning for a 40-member outsourced account management team to drive cost reductions and improve productivity through targeted coaching.
- Enhanced analytical capabilities within the team to support commercial and category leadership.
- Led cross-functional initiatives for S&OP collaboration, aligning commercial targets with operational forecasts and logistics planning.
- Directed Lazada Singapore’s inaugural Kaizen project to enhance key account management productivity through the Toyota 5S framework.
Senior Manager, Strategy & Planning
Lazada, Alibaba Group
Singapore, Singapore
11.2020 - 12.2022
- Transformed top-line growth targets into actionable mid-term and short-term operational plans with robust governance processes.
- Managed monthly consensus target setting for revenue and traffic across 4 business units and 19 categories.
- Developed seller segmentation and key account tagging strategies to optimize resource allocation and enhance team productivity.
- Oversaw a collaborative S&OP process involving multiple stakeholders to improve operational efficiency.
- Provided actionable insights through macro-level business intelligence analysis on a regular basis.
- Conducted monthly performance reviews with BU leaders and category managers to track target progress.
Manager, Supply Chain Planning & S&OP, Regional Logistics Team
Lazada, Alibaba Group
Singapore, Singapore
12.2018 - 11.2020
- Established comprehensive long-term and mid-term capacity planning processes to support regional growth objectives.
- Coordinated S&P teams across 6 ventures, implementing standard workflows and governance policies.
- Collaborated with warehouse operations to implement 'Cross Docking' and 'One Touch Inbound', resulting in significant cost reductions and processing time improvements.
- Developed a predictive inventory placement strategy, optimizing service levels and reducing shipping costs.
- Designed and implemented inventory performance indices to enhance operational efficiency within Lazada warehouses.
Senior Planner (Asia, Middle East, and Africa)
Levi Strauss Asia Pacific
Singapore, Singapore
01.2016 - 12.2018
- Awarded the LS&CO Global Excellence Award in 2018 for outstanding contributions.
- Developed and executed end-to-end business strategies, managing core product P&L targets.
- Led monthly demand-supply meetings, aligning merchandise planning teams on operational plans for core products.
- Worked on inventory optimization, reducing excess stock and improving revenue recovery through strategic initiatives.
- Created statistical forecasts to enhance operation planning and forecasting quality across regions.
Global Demand Planner (Commercial Product Division)
Molex, Koh Industries South East Asia
Singapore, Singapore
06.2014 - 12.2015
- Contributed to the establishment of the global demand planning process, managing a rolling 18-month demand plan for key SKUs.
- Enhanced stock turnover and availability through effective collaboration with supply planners and participation in Kaizen projects.
- Supported the launch of new products contributing to significant revenue targets.
Regional Demand & Supply Planner (Industrial & Aerospace)
Pall Filtration Asia Pacific, Danaher Corporation
Singapore, Singapore
08.2012 - 05.2014
- Developed Asia distribution inventory policies and played a key role in inventory strategy for new product launches.
- Improved delivery performance on high-value orders and managed excess purchase orders effectively.
- Led Air to Ocean project initiatives that resulted in significant operational cost savings and reduction of carbon footprint.
Analyst, Service Management
Global Customer Solutions and Innovation, DHL Asia Pacific
Singapore, Singapore
08.2011 - 07.2012
- Customer’s escalation & tracking reporting
Education
Master of Business Administration -
National University of Singapore
SingaporeMaster of Industrial System Engineering -
Georgia Institute of Technology
Atlanta, United StatesMaster of Supply Chain Management -
National University of Singapore
SingaporeBachelor of Science - Statistics
National University of Singapore
SingaporeSkills
- Data analytics
- Commercial Planning
- Target Setting
- S&OP
- Product life cycle management
- Inventory Management
- Demand Planning
- Continuous improvement
- Statistical Forecasting
- SQL
- SAP (APO, SQVI, MM)
- Python
- R
- Microsoft Office Excel
- Microsoft Office Access
- Microsoft Office PowerPoint
- SAS
- Forecast Pro
- SPSS
Certification
- APICS CSCP Certified
- WSQ Supply Chain Management Certified
Personal Information
Citizenship: Singapore Citizen
Timeline
Vice President, Integrated Operations
Lazada, Alibaba Group
09.2024 - Current
Senior Manager, Sales Operations
Lazada, Alibaba Group
01.2023 - 09.2024
Senior Manager, Strategy & Planning
Lazada, Alibaba Group
11.2020 - 12.2022
Manager, Supply Chain Planning & S&OP, Regional Logistics Team
Lazada, Alibaba Group
12.2018 - 11.2020
Senior Planner (Asia, Middle East, and Africa)
Levi Strauss Asia Pacific
01.2016 - 12.2018
Global Demand Planner (Commercial Product Division)
Molex, Koh Industries South East Asia
06.2014 - 12.2015
Regional Demand & Supply Planner (Industrial & Aerospace)
Pall Filtration Asia Pacific, Danaher Corporation
08.2012 - 05.2014
Analyst, Service Management
Global Customer Solutions and Innovation, DHL Asia Pacific
08.2011 - 07.2012
Master of Business Administration -
National University of Singapore
Master of Industrial System Engineering -
Georgia Institute of Technology
Master of Supply Chain Management -
National University of Singapore
Bachelor of Science - Statistics
National University of Singapore