YICHAO ‘YC' QIN
Gold Coast,QLD
Summary
Passionate and results-driven digital marketing professional with a Master's degree in Marketing and extensive experience in the furniture and textile industry. Proven expertise in market expansion, driving traffic, and improving conversion rates. Fluent in English and Mandarin, with strong skills in Shopify website management, campaign content creation, and other digital marketing skills. Experienced in AI tools like ChatGPT, product photography, and graphic design.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketer
LAZE LIVING
10.2020 - 04.2024
- Drove traffic to websites through innovative marketing channels including social media and search engines to reach the sales KPI. Paid ads ROI reached to 4-5, click rate reached to 6%.
- Supported creative endeavours by generating ideas and creating content for ads and website campaigns.
- Built Shopify websites from scratch and uploaded products using Photoshop skills
- Worked with SEO experts to implement techniques that boost website visibility and rankings.
Digital Marketing Analyst
Pacific life Re
10.2019 - 10.2020
- Assisted in developing and executing B2B digital marketing strategies, maintained CRM systems, and analyzed website performance
- Enhanced online visibility for the business through digital marketing skills and designed marketing collateral consistent with brand guidelines
- Analyzed website traffic, including Google Analytics, to interpret data and pinpoint areas for improvement.
Sales and Business Development Intern
Texere Advisor
06.2018 - 08.2018
- Conducted new market research and built databases for various regions, including Singapore, China, Australia, and Japan
- Built connections with distributors in new markets and helped the sales team prepare product presentations
- Worked with renowned Italian furniture brands like Vita, Potocco, and Studio Italian Design, updating their new product ranges to designers and customers
- Familiarity with different materials and styles of luxury furniture, enabling precise recommendations to meet customer needs.
Education
Master of science, Marketing -
Durham University
United Kingdom09.2019
Bachelor of science, Accounting and Finance for International Business -
Coventry University
United Kingdom07.2018
Skills
- Native Mandarin Chinese
- Fluent English
- Advanced Microsoft Office Suite
- Proficient in Photoshop, and video editing applications
- Content Marketing
- Product Promotion
- Calculating ROI
Certification
- Digital Marketing Professional (DMI)
- Member of The Chartered Institute of Marketing (CIM), pursuing Level 6 certification
Timeline
Digital Marketer
LAZE LIVING
10.2020 - 04.2024
Digital Marketing Analyst
Pacific life Re
10.2019 - 10.2020
Sales and Business Development Intern
Texere Advisor
06.2018 - 08.2018
Master of science, Marketing -
Durham University
Bachelor of science, Accounting and Finance for International Business -
Coventry University
- Digital Marketing Professional (DMI)
- Member of The Chartered Institute of Marketing (CIM), pursuing Level 6 certification
Similar Profiles
Courtney McFadyenCourtney McFadyen
Administration Receptionist at Laze Infrared SaunasAdministration Receptionist at Laze Infrared Saunas
Britnie ByingtonBritnie Byington
Registered Nurse at Country Living Assisted LivingRegistered Nurse at Country Living Assisted Living
Erlynne LacernaErlynne Lacerna
Personal Support Worker at Revera Retirement Living/ Cogir Senior LivingPersonal Support Worker at Revera Retirement Living/ Cogir Senior Living