Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Yichuan Danis Chiu

Yichuan Danis Chiu

Brompton,Australia

Summary

Proactive and detail-oriented wine marketing professional with a creative mindset, skilled on customer service, digital marketing, and strategic planning. Known for continuous learning, a reliable team player and a can-do attitude. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Wine Marketing Specialist

Australian Family Fine Wines
04.2023 - 12.2024
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Developed and implemented marketing strategies and campaigns
  • Boosted online engagement by optimizing website content and SEO.
  • Enhanced brand visibility through execution of targeted social media campaigns.
  • Created marketing materials, including digital, print ads, and edms
  • Established and managed relationships with Taiwanese clients


Vintage Cellar Hand

Rockford Wines
02.2022 - 05.2022
  • Hand-shoveled grapes into an 1880s Bagshaw crusher destemmer
  • Managed fermentation processes, including yeast inoculation, additions, and monitoring
  • Conducted wine transfer, chilling, and barrel cleaning operations
  • Ensured timely completion of winemaking tasks by effectively managing and prioritizing workloads during harvest season.
  • Maintained a clean and organized cellar environment, promoting safety and efficiency in daily operations.

Vineyard Hand

Rockford Wines
02.2021 - 10.2021
  • Picked grapes at correct time and sorted by quality for further processing.
  • Enhanced vineyard yield by implementing proper pruning and canopy management techniques.
  • Assisted with maintenance and installation of irrigation equipment.
  • Supported the maintenance of trellis systems, repairing broken wires or posts as needed for optimal vine support.
  • Helped planting new vines of target varieties.


Wine Marketing Intern

Bottli
06.2020 - 09.2020
  • Enhanced Bottli’s online presence through website, Facebook, and Instagram content optimization
  • Redesigned wine tasting notes and monthly subscription content
  • Authored wine-related blogs and vlogs

Shop Supervisor, Wine Department of Food Division

Citysuper of The Far Eastern Group
12.2014 - 07.2017
  • Provided expert wine consultation to customers.
  • Oversaw daily operations, ensuring that all tasks were completed accurately and on time.
  • Enhanced customer satisfaction ratings by motivating team members to strengthen quality and increase productivity.
  • Managed sales promotions, store maintenance, and inventory.
  • Organized annual wine tasting events.
  • Developed strong team dynamics, fostering a positive work environment for all staff members.
  • Mentored and trained new employees to ensure consistent service standards across the team.
  • Strengthened sales of Australian wine brands, e.g., D’Arenberg, Glaezter Wines, Hentley Farm, Kilikanoon, Mitolo, Penfolds, Torbreck, Wirra Wirra and Wolf Blass.


Education

Master of Wine Business - wine marketing

University of Adelaide
09.2020

Skills

  • Customer service
  • Customer research
  • Content marketing
  • Google analytics and SEO
  • Influencer marketing
  • Marketing material design
  • Marketing strategy
  • Proficient in Canva, Klaviyo, Shopify, WordPress
  • Social media marketing

Certification

  • Wine and Spirit Education Trust, Level 3 Award in wine
  • Wine and Spirit Education Trust, Level 4 Diploma in wine (in progress)
  • Responsible Service of Alcohol
  • Driver’s Licence (SA)

Languages

English
Mandarin

Timeline

Wine Marketing Specialist

Australian Family Fine Wines
04.2023 - 12.2024

Vintage Cellar Hand

Rockford Wines
02.2022 - 05.2022

Vineyard Hand

Rockford Wines
02.2021 - 10.2021

Wine Marketing Intern

Bottli
06.2020 - 09.2020

Shop Supervisor, Wine Department of Food Division

Citysuper of The Far Eastern Group
12.2014 - 07.2017

Master of Wine Business - wine marketing

University of Adelaide

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Yichuan Danis Chiu