Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Yifang Song

Yifang Song

Melbourne,Victoria

Summary

As a new media person who combines news gathering, editing, and broadcasting, I have accumulated some knowledge in various verticals in the marketing field, including digital marketing, public relations, and large-scale event planning. I focus on creating innovative content and cultivating authentic brand communication rather than pursuing overly commercial marketing strategies. On this basis, my single content on Redbook has received more than 220,000 views and 77,000 saves. I aim to improve my practical skills further, expand my industry knowledge, and help brands maintain their influence in the evolving digital environment.

Overview

6
6
years of professional experience

Work History

Store Team Member

Woolworths
11.2023 - 09.2024
  • Event Marketing: Assist the management department in planning and executing events during various festivals, including Christmas-themed events, free book giveaways, etc., to enhance the brand image.
  • Cross-cultural Communication: We collected feedback on more than 300 customer issues and increased customer satisfaction by 10% through effective communication.
  • Management Trainee: Provide partial guidance to new employees.

Intern

Gokols Pr Agency
11.2022 - 11.2023
  • PR: Connect brands and Kols to ensure smooth communication between the two parties, and connect with 6,000+ KOLs and 3,000+ brands. (2022.11-2023.03)
  • Digital Marketing: Responsible for content creation, video editing, and poster design on social media platforms to enhance brand image. (2023.03-2023.09)
  • IMC: Assist the team in planning online programs, including French Fashion Week and overseas travel photography projects. (2023.08-2023.11)

Gallery Assistant Intern

SANTO HALL Gallery
09.2022 - 11.2022
  • Digital Marketing: Collect and organize exhibition and artist-related information, assist in social media content publishing, and brand image building.
  • Event Marketing: Participate in the online and offline promotion of curatorial activities, and connect with artists and partners, including exhibitions "A Great River", "Luyin Collection" and "Expedition to Argo".

Program Executive Intern

Henan TV
09.2022 - 11.2022
  • Executor of Program: Participate in the early planning and overall coordination of the "Amazing Teenagers" program, including connecting with investors, and participating in the audition of judges and on-site production.

Large Event Coordination

CCTV
03.2021 - 05.2021
  • Executor of large-scale events: Participate in the CCTV broadcast of the Xinzheng venue of the Ancestral Worship Ceremony and the on-site coordination and program docking of the May Fourth Youth Day Gala.

Digital Marketing Intern

Jiangsu TV Station
07.2020 - 09.2020
  • Digital Marketing: Screen and edit daily news, and be responsible for the simultaneous update of the official account "Jiangsu Education News".

Executor of Large-scale Events

Zhengzhou TV
12.2018 - 02.2019
  • Executor of large-scale events: Participate in the coordination of the 4th Zhengzhou Charity Awards Gala and the "27 Heroes" Gala, and be responsible for pre-planning interviews, on-site rehearsals, and personnel scheduling.

Host and News Depart Intern

Hong Kong TV
06.2018 - 09.2018
  • Digital Marketing: Screen and edit daily news, ensure accurate information, and synchronize it to the official account/App and website.
  • News Voiceover: Dubbed news for "Hong Kong Style Noon News" and "Hong Kong Style Live Broadcast" and produced and hosted programs.

Education

Master of Arts - Arts Marketing/ Public Relations/ Project Manage.

University of Melbourne
Melbourne, VIC
12.2024

Bachelor of Arts - Journalism/ Mass Communication/ Broadcasting.

Communication University of China Nanguang College
Nanjing
06.2020

Skills

  • National Computer Rank Examination Level 2
  • A-level host certificate
  • Mandarin Certificate level: 1B
  • IELTS 65
  • Adobe Premiere Pro
  • Adobe Audition
  • Adobe Photoshop

Interests

Pipa/ Cello/ Handwriting/ Painting.

Timeline

Store Team Member

Woolworths
11.2023 - 09.2024

Intern

Gokols Pr Agency
11.2022 - 11.2023

Gallery Assistant Intern

SANTO HALL Gallery
09.2022 - 11.2022

Program Executive Intern

Henan TV
09.2022 - 11.2022

Large Event Coordination

CCTV
03.2021 - 05.2021

Digital Marketing Intern

Jiangsu TV Station
07.2020 - 09.2020

Executor of Large-scale Events

Zhengzhou TV
12.2018 - 02.2019

Host and News Depart Intern

Hong Kong TV
06.2018 - 09.2018

Master of Arts - Arts Marketing/ Public Relations/ Project Manage.

University of Melbourne

Bachelor of Arts - Journalism/ Mass Communication/ Broadcasting.

Communication University of China Nanguang College
Yifang Song