Yijie Wu
Melbourne,VIC
Summary
Boasting nearly three years of experience in marketing and social media operations, this professional excels in developing cross-platform content strategies and enhancing brand image. Demonstrated proficiency in driving significant growth in social media engagement, effectively converting increased attention into a base of loyal users. Notably skilled in fostering teamwork and facilitating cross-departmental communication, ensuring sustained efficiency in fast-paced work environments. Holding a Master's degree in Communication and Media, expertise is further underscored by an adept use of communication skills to engage diverse client groups effectively.
Overview
5
5
years of professional experience
Work History
Marketing and Educational Planner
Iae Global Melbourne
04.2023 - Current
- As marketing and educational planner, mainly responsible for mastering relevant professional knowledge of overseas study market, international education trends, higher education systems of various countries and admission requirements, and using good interpersonal and communication skills to help students plan and achieve their overseas study goals.
- Provide professional advice to prospective students, including selecting suitable schools and programs, interpreting admission requirements and application process.
- Continue to follow changes and trends of international education market and update market information in timely manner.
- Produce marketing materials and promotional content, including advertising posters, social media posts, video clips, etc. Plan and execute marketing activities, such as study abroad education exhibitions.
Brand Ambassador
Kreate Media Group
10.2022 - 03.2023
- Responsible for creating and executing high profile marketing campaigns and live product demonstrations to increased brand exposure and awareness.
- Promote brand awareness and expand brand influence and appeal through various marketing channels (such as events, product displays, social media promotion, etc.).
- Increase brand exposure and attract potential customers. Providing quality customer service in offline brand promotion and marketing activities has established a positive interaction between the brand and users.
Sales Consultant
Smart Users
07.2022 - 12.2022
- Mainly responsible for understanding customer needs and recommending related products and services, and conscientiously achieving daily targets.
- Use consulting sales methods to deeply understand customer needs and provide customers with targeted product and service suggestions.
- Set personal sales goals and achieve daily sales targets through proactive sales strategies.
Social Media Specialist
Shanghai Industrial Internet Center
06.2021 - 12.2021
- Mainly responsible for the social media marketing work of the National Artificial Intelligence Conference, maintaining the online image of the AI Conference on various social media platforms and improving the popularity of the exhibition.
- Manage and maintain the company's social media platform accounts (such as Tiktok, Bilibili, Weibo, Facebook, Instagram, etc.) to ensure the consistency and enthusiasm of the brand image.
- Capture users' attention and build engagement by creating engaging content on various social media platforms.
- Respond to user comments on social media in a timely manner to maintain community activity.
Marketing and Social Media Coordinator
Shanghai Porcelain Yutang Culture Development Co. LTD
01.2021 - 06.2021
- Mainly responsible for the planning and development of text, pictures and video content of the company's website and social media platform, and the use of various social media marketing tools (such as Photoshop, Lightroom, etc.) to improve the quality and effect of content production.
- Manage social media interaction communities, respond to customer inquiries and comments in a timely manner, maintain brand image, and build a loyal fan base through effective communication.
- Networking with the other teams to ensure that the social media strategy is aligned with the company's overall marketing objectives.
Live Broadcast Operation Intern
Shanghai Songheng Internet Co. LTD
06.2019 - 12.2019
- Plan and assist in organizing the live broadcast activities of the company's live broadcast platform, including theme formulation, content arrangement and maintenance of the order of the live broadcast platform.
- Monitor and promote user interaction in the live broadcast process, including bullet screen, "like", gift sending, etc., to improve user participation and platform stickiness through active interaction.
- Follow up the live broadcast effect after the end of daily live broadcast, summarize and analyze the live broadcast data, continue to innovate and optimize and make improvement plans.
Education
Master of Arts - Communication And Media
Monash University
Melbourne, VIC03.2023
Bachelor of Arts - Journalism
Jincheng Collage of Sichuan University
CHINA06.2020
Skills
- Google Digital Marketing Certificate
- Skills & Certificate: Junior Barista Certificate; RSA Certificate
- Adobe Photoshop
- Adobe Photoshop Lightroom
- Adobe Premiere Pro
- MS Office
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Timeline
Marketing and Educational Planner
Iae Global Melbourne
04.2023 - Current
Brand Ambassador
Kreate Media Group
10.2022 - 03.2023
Sales Consultant
Smart Users
07.2022 - 12.2022
Social Media Specialist
Shanghai Industrial Internet Center
06.2021 - 12.2021
Marketing and Social Media Coordinator
Shanghai Porcelain Yutang Culture Development Co. LTD
01.2021 - 06.2021
Live Broadcast Operation Intern
Shanghai Songheng Internet Co. LTD
06.2019 - 12.2019
Master of Arts - Communication And Media
Monash University
Bachelor of Arts - Journalism
Jincheng Collage of Sichuan University
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