Yijing Yang

Dynamic and results-oriented professional with a proven track record at Xiaohongshu, adept in content strategy and audience analysis. Excelled in engaging over 110,000 viewers with high-quality pet-related content and establishing a vibrant online community. Skilled in market research and exceptional writing, demonstrating strong problem-solving abilities and self-motivation.

2021.4 I am the team leader of the "Taisheng Heming-University Student Township Cloud Communication Work Platform" entrepreneurial project

•Main work: responsible for the three-stage planning, coordination, development and execution of the project, as well as platform establishment, business negotiations with local governments and companies for cooperation and investment, and team building;

•Field experience: Conducted field visits in towns and counties in Zhumadian, Henan Province to collect data and purchased music and sports equipment and other supplies for the local Hope Primary School;

•Writing ability: Wrote a detailed research report on the innovation and entrepreneurship project from concept to implementation;

•Subsequent development: After the project was implemented, I led the team again as the team leader to participate in the innovation and entrepreneurship school-level project of North China University of Water Resources and Hydropower, and obtained 6,000 RMB project subsidy, the project has now been completed.

2020.10-Present School Vocal Band Member
•Work Experience: During the school period, he served as the main member of the University Student Art Troupe, the tenth anniversary song instructor and music instructor of the University Student Volunteer Service Center, and participated in many important school-level large-scale activities, such as: performing at the school's 70th anniversary celebration party, and was one of the lead singers of all chorus programs;
•Media publicity experience: In the 2021 "I Sing Red Songs for the Party" event, he served as the music instructor of the International Education College's red song video, and appeared in the video shooting and participated in the post-editing. The mv was forwarded more than a thousand times and liked more than ten thousand times on the day it was played. It was forwarded by the Communist Youth League and many Henan university media, and received recognition and praise from many parties.

In 2022.10, I served as a director of the visual department at the North China University of Water Resources and Electronics.
•Main tasks: Responsible for the operation of school integrated media, implementing content introduction, mining, processing and promoting full-link operations, and providing original materials for the school's official account, official website, videos, and WeChat;
•Work results: Through operation, we created platform atmosphere management, maintenance, interaction and other online publicity warm-up work. During the operation period, a total of 6 videos were released, each video received more than 600 likes, and real-time monitoring and tracking of platform fans' attention degree and retention rate, summarize weekly platform operation data reports, and conduct operational review based on relevant data analysis;
·Planned and executed the live broadcast of the school sports meeting, a highly popular event, and provided online platform push support. The total number of viewers in the two days was more than 10,000.

Level 2 Mandarin Chinese, Grade 1, College English Test Band 4, C1 driving license, College English Test Band 6, School-level academic scholarship certificate for three consecutive years, School-level outstanding student scholarship certificate for three consecutive years, School-level outstanding league member certificate for three consecutive years, School-level three-good student certificate for three consecutive years.