Yilong Wei
Shanghai
Summary
Highly responsible and detail-oriented professional with strong execution ability and a disciplined approach to following operational procedures and instructions. Experienced in cross-cultural environments, with excellent communication skills and a high level of empathy, enabling me to quickly build trust with people from diverse backgrounds. Calm under pressure, reliable in teamwork, and committed to service quality, safety, and operational excellence.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Sales & Marketing Coordinator
Target Furniture — Christchurch, New Zealand
04.2023 - 06.2025
- Coordinated marketing campaigns to enhance brand visibility and customer engagement.
- Managed the full sales cycle from customer needs assessment, deal closing to after-sales follow-up, consistently maintaining Top 3 sales performance
- Participated in internal testing of the company’s AI-powered website Q&A chatbot, simulating user interaction scenarios, identifying logic gaps, and improving FAQ matching accuracy by approximately 20%
- Assisted in in-store visual merchandising optimization and Google Review collection strategies, increasing store review volume by 50% and maintaining an average rating above 4.7
- Collaborated with the marketing team to track website traffic and conversion data using Google Analytics and Search Console, contributing to a 25% increase in average page views per session
Intern, Sales Department
Shanghai Disney Resort — Shanghai, China
06.2021 - 01.2022
- Collaborated with the technical team on CRM system feature iterations, collecting frontline sales requirements and feedback, and supporting workflow and permission optimizations
- Improved internal ticket approval and issue resolution efficiency by approximately 30%
- Coordinated with third-party brands to execute co-branded promotional activities, supporting three large-scale cross-department sales projects and achieving a 20% year-on-year increase in ticket sales
- Supervised service quality for 100+ third-party staff, delivered brand and service training, and improved customer satisfaction by around 25%
Intern, Branding Department
AIA Life Insurance Co., Ltd. — Shanghai, China
01.2020 - 04.2021
- Conducted early-stage branding research and communication strategy planning, reducing campaign budgets by over 30%
- Proposed a “charity partnership + long-term IP collaboration” model to replace one-off campaigns, significantly enhancing brand trust and public goodwill
- Coordinated with external agencies on KOL selection, evaluation, and execution, doubling campaign efficiency through high-engagement influencer screening
- Participated in the organization of large-scale Douyin live-streaming gala events, coordinating cross-functional teams and managing celebrity and influencer communication
Education
Master of Management - Business of Marketing
University of Canterbury
Christchurch 02.2023 - 09.2024
Bachelor in Management - Tourism And Hospitality Management
Sandau University
Shanghai 09.2018 - 06.2022
Skills
- Microsoft Office
- English
- Korean
- German
- Japanese
Timeline
Sales & Marketing Coordinator
Target Furniture — Christchurch, New Zealand
04.2023 - 06.2025
Master of Management - Business of Marketing
University of Canterbury
02.2023 - 09.2024
Intern, Sales Department
Shanghai Disney Resort — Shanghai, China
06.2021 - 01.2022
Intern, Branding Department
AIA Life Insurance Co., Ltd. — Shanghai, China
01.2020 - 04.2021
Bachelor in Management - Tourism And Hospitality Management
Sandau University
09.2018 - 06.2022