Yin(Shelley) ZHI

A recent graduate with a Bachelor of Business (Marketing) from RMIT University, with 8 months of internship experience at a multinational recruitment company. Possesses strong interpersonal and communication skills, enabling the development of positive relationships with colleagues and clients. Highly responsible with a proven track record of managing tasks efficiently. Experienced in content creation and social media management, with a substantial online presence and user engagement.

Projects & Achievements

B2B Sales Course Project (RMIT University)

Assignment 1: Group Prospect Customer Profile Presentation: Requiring students to develop a detailed customer profile for an international refurbished phone company named Moorup.

• Expertly defines the scope of the product attributes; clearly identifies the potential buyer's needs and adapts attributes to these; supported with a range of relevant research.
• A clear, succinct outline of potential buying firm; Prioritising Your Opportunities Framework (PYOF) applied with relevant supporting research; justification of buyer interest linked to PYOF and product attributes; key personnel and buying centre roles identified; social style profile supported with applied researched evidence.

Assignment 2: Group Sales Strategy Report

• Created a sales strategy plan and presentation for Moorup.
• Conducted comprehensive research on the target buyers and primary contacts on Linkdlen, including the IT project manager, regional director and procurement head.
• Expertly defines the scope of the business making full use of the business model canvas. The product is expertly defined, and supported with the value proposition statement.

Content Creator (Freelance)

Social Media Management

• Managed and created fitness-related content on Instagram and TikTok for almost 3 years.
• Grew follower base to 12k on Instagram and nearly 10k on Chinese TikTok.
• Achieved average views of 10k-13k per video with high users engagement(average 300 comments)
• Skilled in using editing tools like Adobe and CapCut, and demonstrated strong copywriting skills to engage users effectively.

Film Making

• Lift-Off Film Festival August 2020
• Nominated First-Time Film Maker Session

This portfolio is my graduation project in high school (media production course). Students need to shoot a 10-minute movie from 0-1. The production process includes all the necessary processes of pre-, mid- and post-production in a commercial film. From casting, writing scripts, and storyboards, interviewing actors/crews, and arranging props, and venues, I lead and arrange every producer.

2021 International Student Scholarships (RMIT University)