YIN CHOI LAI JESSICA
Melbourne,VIC
Summary
Entrepreneurial leader and sole operator of ComfySocks, an e-commerce venture thriving since 2018. Specializing in Shopify, I handle all aspects of the business, from building and designing the e-commerce store to managing inventory and overseeing order fulfillment. My expertise extends to strategic product sourcing, enabling the identification of winning products for both B2B and B2C sales. I've successfully forged valuable partnerships with wholesale stores in Asia, Australia, and Europe, contributing to the company's global footprint. Dedicated to driving growth and innovation in the dynamic e-commerce industry. Strong entrepreneurial spirit, open mind and willingness to take on new challenge that requires patience and perseverance.
Overview
11
11
years of professional experience
Work History
Casual Business Support
Your Virtual Team
07.2023 - 12.2023
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Coordinated copywriting and designed images to craft website content for clients
- Streamlined communication between clients and agents, managing emails and phone calls for quick response times.
FOUNDER
COMFYSOCKS
12.2018 - Current
- Led startup and opening of business and provided business development, creation of operational procedures and workflow planning
- Established a successful business by identifying market needs and developing innovative solutions.
- E-Commerce store with great profits for 5 years and ongoing
- Managed wholesale relationships with shops in Europe, UK, Australia and Asia (About 15 - 20 stores in 2021)
- Cooperated with suppliers to coordinate product capabilities, cost and quality
- Utilized digital marketing tools like Instagram, Facebook, Pinterest to drive more audiences
- Handled all the customers enquires and after sell services.
Account Executive
PLEASE DIGITAL LIMITED
11.2014 - 12.2017
- Cultivated and developed customer relationships to enable sustained revenue growth
- Served key accounts - JCDecaux, Huawei, Dior, DBS Bank, Clinique
- Cooperated with designers for digital panel ADS as well as hard print ADs
- Created and optimized seasonal client pitches to close service gaps, meet client needs and boost revenue
- Prepared quotes for potential clients, maintaining high levels of accuracy.
Marketing Assistant
ARCTIC (HK) LTD
07.2013 - 11.2014
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Built strong relationships with key industry influencers through networking events and conferences, boosting brand reputation within the community.
Education
Post Graduate Diploma -
Asian Studies - Japanese
02.2012
Bachelor of Interactive Digital Media -
MURDOCH UNIVERSITY
03.2011
Skills
- E-commerce platforms and tools
- Account Management
- Customer relationships
- Photoshop and Canva
- Strong Administrative skills
- Organizational Structuring
- Business Development
Websites
Languages
English
Native or Bilingual
Cantonese
Native or Bilingual
Madarin
Full Professional
Japanese
Limited Working
Referee
Emily Pearson - Melbourne
Your Virtual Assistant
emily@yvteam.com.au
0423541876
Magnus Huber - St Gallen, Switzerland
ARCTIC Director
magnus.huber@arctic.ac
Timeline
Casual Business Support
Your Virtual Team
07.2023 - 12.2023
FOUNDER
COMFYSOCKS
12.2018 - Current
Account Executive
PLEASE DIGITAL LIMITED
11.2014 - 12.2017
Marketing Assistant
ARCTIC (HK) LTD
07.2013 - 11.2014
Post Graduate Diploma -
Asian Studies - Japanese
Bachelor of Interactive Digital Media -
MURDOCH UNIVERSITY
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