YING CHEN

• Manage the General Manager's daily schedule, appointments, and optimize time utilization and prioritization.
• Assist in building and maintaining relationships with clients and partners, handling their needs and addressing any complaints.
• Coordinate international and domestic travel arrangements, including flights, accommodations, and ground transportation.
• Serve as the primary point of contact for internal and external stakeholders, screening calls, emails, and inquiries, and providing timely responses or redirecting them to the appropriate department.
• Manage expense reports, invoices, and budget tracking for the General Manager's office.
• Maintain confidentiality and handle sensitive information with utmost discretion.

• Developed and executed strategies for introducing new brands and products, such as Panadol and Nurofen, to global markets like JD Global or TDI.
• Identified and evaluated potential target markets based on the company's strategic goals and market analysis.
• Led project negotiations, including partnership agreements, licensing deals, and distribution contracts.
• Collaborated with cross-functional teams to ensure the successful implementation of international business projects.
• Monitored market trends, evaluated performance metrics, and recommended strategic adjustments to maximize market potential.
• Provided leadership and guidance to the business development team, fostering a culture of excellence and collaboration.

• Formulated brand strategies based on different market statuses and brand life cycles.
• Developed optimized 360 marketing campaigns to engage consumers at each key stage of the consumer journey, including KOL programs and consumer education programs.
• Launched and relaunched products and executed launch activities, such as designing POSM, conducting taste tests, and implementing promotions.
• Formulated long-term trade marketing strategies for four SKUs of Mederma, including channel mapping optimization to fit consumer shopping behavior and commercial policies.
• Developed toolkits to help the sales team achieve sales targets, including training materials for assistants and after-sales teams.
• Led the operations team to collaborate with cross-functional teams to develop an Intellectual Property Rights (IPR) protection program for all online platforms.

Associated achievements:
1/Successfully expanded distribution coverage to major e-commerce platforms, including JD.com, VIP, Kaola, RED BOOK, Tmall (General Trade and CBEC).
2/Successfully launched a product at MIAM (Chinese Annual Meeting of Minimally Invasive Aesthetic Medicine).
3/Led the EPR program "YU CHEN explore beauty world" and digital marketing activities like "beauty mom school."
4/Received the FY17 E-business division annual outstanding Project Contribution Award.

• Leading and coordinating with the internal operation team, NPD(BEIJING) team, Logistics, Commercial Financial and brand partner to launching the AVENE JD FLAGSHIP STORE.
• Adjusting the operation plans in accordance with the respective partner sales plans.
• Leveraging and balancing between brand and platform's requirement make E-promotion/activities mechanism proposal on the big event.
• Coordinating with brand agency with internal department for new product launching in JD.COM-Hydrance aqua gel launching activities.
• Business review with brand partner.
• Finance report to internal finance department

Associated achievements:
1. Achieved 150% of the sales volume target on “618 Sale Day” (AKA Chinese Black Friday). Was responsible for coordinating the partners to lead the sales team.
2. Achieved an increase of 290% in the PV conversion rate from the prior financial year (2016)
3. Awarded the Top 10 brand in JD Beauty category, Top 3 in toner sub-category
4. Exceeded the annual profit target of the 2016 financial year by 100% (Ranked first in the department)
5. Received the Outstanding Individual Award in the e-commerce division at the annual awards ceremony (2016).

• Collaborated with partners for daily operations.
• Conducted benchmark analysis and proposed promotion plans.
• Set up and optimized regular and special promotions.
• Managed inventory and CRM.
• Communicated with the IT department to fix website bugs.
• Performed finance analysis and reporting for the internal finance department.