Kiki Yuan

• Running community events such as food nights which required efficient catering for groups of people
• Understanding and assisting with any problems or concerns of residents, ranging from logistical to mental health
• Performing on-duty rounds to ensure a safe and healthy environment

• Campus Ambassador Recruitment: Organized and executed a national recruitment campaign, onboarding 200+ ambassadors and expanding brand influence.
• Content Planning: Created tweet campaigns that achieved over 2,000+ reads in 1 hour and 6,000+ reads in 2 days through targeted messaging and thematic analysis.

Project: Product Development for Taste13 (Macau Chamber of Commerce)

• User Research: Conducted data analysis and 15+ surveys on Taste13’s consumer base within one hour, achieving 90% customer satisfaction.
  Product Design: Developed “Starting from Light” light food concept combining youth culture and Macau’s gaming scene, securing 2nd place at the simulation conference.
• Product Marketing: Proposed a poker-play coupon strategy to blend Macau's gambling culture with light food marketing, gaining high partner recognition for profitability enhancement.
• Customer Analysis: Delivered tailored financial product plans by analyzing customer needs, balancing short-term and long-term financial goals, and maximizing returns through comprehensive, cost-effective solutions.