YINGYING CHE
Melbourne,VIC
Summary
Entrepreneur and experienced small business owner with 6 years of managing operations, staff, and client services in a creative studio environment. Highly motivated to further develop business management and operational skills to transition into corporate operations and management roles.
Overview
2026
2026
years of professional experience
Work History
Owner & Operations Manager
Sage & Ink Pty Ltd
Fitzroy, VIC
2024 - Current
- Managed an 13-person team, including scheduling, training, and workflow optimization
- Oversaw studio operations, client consultations, and booking system, maintaining 95%+ client satisfaction
- Developed marketing campaigns, increasing client repeat rate by 20%
- Managed budgeting and inventory, reducing operational costs by 15%
- Built strong client relationships and coordinated apprenticeship programs
Freelance Operations & Client Coordinator
Self-Employed
Melbourne, VIC
2021 - Current
- Independently managed multiple projects, including client scheduling, budgeting, and workflow optimization
- Handled procurement, inventory, and financial management for freelance projects
- Built and maintained client relationships while managing all operational and administrative aspects
- Developed and managed digital channels for personal and freelance projects, growing personal account to 17k followers and supporting others’ accounts to 2–3k followers within 1–2 months
Operations & Project Manager
Paik’s Bibim
Melbourne, VIC
2021 - 2022
- Managed the launch and daily operations of the first Australian branch of Paik’s Bibim, a Korean restaurant brand
- Supervised a team of 20 staff, including scheduling, training, and workflow management
- Oversaw procurement, inventory, and budget, ensuring smooth operation and cost control
- Coordinated operational setup and processes for potential nationwide expansion
- Maintained high customer satisfaction and optimized operational efficiency
Administrative & Digital Coordinator
AZDA Accountants
Melbourne, VIC
2020 - 2021
- Managed daily office operations, including client inquiries, appointment scheduling, and email communications, ensuring smooth workflow and high client satisfaction
- Developed and maintained the company website and social media accounts, creating content such as videos, graphics, blog posts, and advertisements, improving local engagement
- Assisted with bookkeeping and financial record keeping, supporting accurate and efficient administrative operations
Education
Master of Management (Accounting) -
The University of Melbourne
Melbourne, VIC12-2021
Graduate Diploma of Professional Accounting -
Monash University
Melbourne, VIC12-2020
Bachelor of Agriculture -
Fujian Agriculture And Forest University
Fuzhou, China06-2019
Skills
- Project management
- Budgeting
- Digital marketing
- Client scheduling
- Workflow optimization
- Customer relationship management
Timeline
Owner & Operations Manager
Sage & Ink Pty Ltd
2024 - Current
Freelance Operations & Client Coordinator
Self-Employed
2021 - Current
Operations & Project Manager
Paik’s Bibim
2021 - 2022
Administrative & Digital Coordinator
AZDA Accountants
2020 - 2021
Master of Management (Accounting) -
The University of Melbourne
Graduate Diploma of Professional Accounting -
Monash University
Bachelor of Agriculture -
Fujian Agriculture And Forest University