Yinuo Geng
Melbourne,VIC
Summary
Creative and detail-oriented bilingual content editor with hands-on experience in content production, editorial planning, and social media operations. Skilled in scriptwriting, copy editing, and coordinating multimedia content across platforms. Experienced in collaborating with cross-functional teams and managing the execution of marketing events and digital campaigns. Holds a Master's and Bachelor's degree in Media and Communication from Monash University with a Journalism minor. Passionate about impactful storytelling and committed to delivering high-quality editorial work in both Mandarin and English.
Overview
4
4
years of professional experience
Work History
Early Childhood Educator
Anzuk Education
05.2024 - Current
Production Assistant Intern
Olive Culture LTD
11.2021 - 02.2022
- Supported the end-to-end content creation process for short-form video projects, including planning, scriptwriting, and post-production editing, with a focus on tech and consumer electronics
- Helped shape editorial tone and storytelling approach to match brand identity while ensuring clarity and engagement in messaging
- Coordinated cross-functional teams (creative, production, post) to align on timelines and deliverables under tight schedules
- Contributed to a series of humorous product showcase videos, which gained an average of 220,000 views per post on Bilibili
- Gained hands-on experience in crafting content that resonates with target audiences and upholds editorial quality standards
Content Operations Intern
Tencent Holdings Ltd.
02.2021 - 08.2021
- Assisted in the ideation and execution of marketing campaigns for major gaming events, including proposal brainstorming, asset coordination, event data analysis, and prize fulfillment
- Contributed to content planning and scriptwriting for the official Tencent WeSee Gaming video channel (WeChat Video Account), with a focus on real-time gaming trends and community engagement
- Managed daily operations of the Weibo account, including event promotion, trend monitoring, and interactive fan engagement
- Oversaw two ongoing original content series (Game Weekly with Xiaoyou and Catch Me If You Can), taking charge of concept development and reviewing outsourced post-production to ensure quality and consistency
- Participated in key project executions, including:
1. Promotional campaigns for PUBG Mobile (China edition, known locally as Peacekeeper Elite), including match report content and anniversary celebration events
2. Honor of Kings celebrity livestream execution and promotion
3. Planning for the 2021 OVB Gaming Ecosystem Conference
Education
Graduate Diploma in Early Childhood Education -
Victoria University
Melbourne, VIC01-2024
Master of Communications And Media Studies - Media And Communications
Monash University
Caulfield, VIC12-2022
Bachelor of Arts - Media And Communications
Monash University
Caulfield, VIC06-2020
Skills
- Content Writing Scriptwriting Editorial Review
- Bilingual Writing (English & Mandarin)
- Social Media Management
- Project Coordination Cross-functional Communication
Timeline
Early Childhood Educator
Anzuk Education
05.2024 - Current
Production Assistant Intern
Olive Culture LTD
11.2021 - 02.2022
Content Operations Intern
Tencent Holdings Ltd.
02.2021 - 08.2021
Graduate Diploma in Early Childhood Education -
Victoria University
Master of Communications And Media Studies - Media And Communications
Monash University
Bachelor of Arts - Media And Communications
Monash University
Similar Profiles
Caitlin HigginsCaitlin Higgins
Relief Teacher at Anzuk EducationRelief Teacher at Anzuk Education
Maria LogothetiMaria Logotheti
Casual Educator at Anzuk EducationCasual Educator at Anzuk Education
Ziqi ZhouZiqi Zhou
Casual Educator at Anzuk EducationCasual Educator at Anzuk Education