Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Yin Yu Hsieh

Southport,QLD

Summary

Adept at driving growth and enhancing brand engagement, I excelled as a Marketing Manager at LBST Pty LTD T/A La Bella Cellar, leveraging skills in digital marketing and strategic planning. My leadership significantly boosted sales performance, showcasing my expertise in staff management and my ability to exceed targets through innovative strategies.

Knowledgeable restaurant manager with solid history of managing restaurant operations and enhancing customer satisfaction. Proven track record of optimizing workflow and improving staff performance through effective training and leadership. Demonstrated ability to manage inventory and ensure compliance with health and safety regulations.

Restaurant management professional skilled in streamlining operations and elevating dining experiences. Known for driving team collaboration and fostering results-driven environment. Reliable and adaptable, consistently meeting evolving business needs. Expertise in staff training, customer service, and operational efficiency.

Overview

12
12
years of professional experience

Work History

Marketing Manager

LBST Pty LTD T/A La Bella Cellar
11.2024 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Restaurant Manager

Mex Cartel Pty Ltd
09.2023 - 10.2024
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Managed staff schedules and maintained adequate coverage for all shifts.
  • Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
  • Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
  • Carefully interviewed, selected, trained, and supervised staff.
  • Reconciled cash and credit card transactions to maintain accurate records.
  • Motivated staff to perform at peak efficiency and quality.
  • Correctly calculated inventory and ordered appropriate supplies.
  • Tracked daily sales transactions and invoices for accurate and updated financial reporting.
  • Optimized labor costs by closely monitoring schedules, adjusting staffing levels according to business needs, and employing cross-training strategies.
  • Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.

Restaurant Supervisor

George's Paragon Seafood Restaurant
02.2023 - 09.2023
  • Handled guest complaints professionally, resolving issues to enhance overall satisfaction levels.
  • Improved customer satisfaction by ensuring consistent quality of food and service.
  • Supervised staff to confirm that all food and beverage orders were promptly and accurately prepared.
  • Trained new hires in food handling and safety protocols to boost knowledge and performance.
  • Trained new team members on barista skills, cash handling procedures, and company policies for consistent performance across the team.
  • Built strong relationships with regular customers through attentive service, remembering preferences, and engaging in friendly conversation when appropriate.

Food and Beverage Attendant

The Star Gold Coast
09.2022 - 02.2023
  • Maintained clean and organized restaurant to comply with hygiene and health regulations.
  • Maintained clean and organized dining areas for an enjoyable guest experience.
  • Answered customer questions about food and beverage items and assisted with menu selections.
  • Greeted and seated guests to provide friendly and welcoming experience.
  • Collaborated with other food and beverage attendants to provide prompt, smooth and excellent service.

Food and Beverage Attendant

QT Gold Coast, Yamagen
07.2022 - 02.2023
  • Maintained clean and organized restaurant to comply with hygiene and health regulations.
  • Answered customer questions about food and beverage items and assisted with menu selections.
  • Greeted and seated guests to provide friendly and welcoming experience.
  • Collaborated with other food and beverage attendants to provide prompt, smooth and excellent service.

Restaurant Manager

Texas Roadhouse Restaurant
05.2018 - 05.2019
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Managed staff schedules and maintained adequate coverage for all shifts.
  • Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
  • Carefully interviewed, selected, trained, and supervised staff.

Area Manager

Win Group Operation Shanghai
07.2016 - 04.2018
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
  • Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Developed and implemented strategies to improve customer service and increase sales.

General Manager

Elementfresh, China
12.2013 - 03.2016
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.

Project Manager

Xue Xue Foundation Institute
07.2012 - 11.2013
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Planned, designed, and scheduled phases for large projects.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.

Education

MBA - Human Resources Management

Southern Cross University
NSW
02-2023

BBA - Financial Management

Takming Financial College
Taipei, Taiwan
09-2012

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Strategic planning
  • Project management
  • Social media platforms
  • Budgeting and allocation 
  • Inventory control and record keeping
  • Food service background
  • Business operations expertise
  • Menu development

Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Timeline

Marketing Manager

LBST Pty LTD T/A La Bella Cellar
11.2024 - Current

Restaurant Manager

Mex Cartel Pty Ltd
09.2023 - 10.2024

Restaurant Supervisor

George's Paragon Seafood Restaurant
02.2023 - 09.2023

Food and Beverage Attendant

The Star Gold Coast
09.2022 - 02.2023

Food and Beverage Attendant

QT Gold Coast, Yamagen
07.2022 - 02.2023

Restaurant Manager

Texas Roadhouse Restaurant
05.2018 - 05.2019

Area Manager

Win Group Operation Shanghai
07.2016 - 04.2018

General Manager

Elementfresh, China
12.2013 - 03.2016

Project Manager

Xue Xue Foundation Institute
07.2012 - 11.2013

MBA - Human Resources Management

Southern Cross University

BBA - Financial Management

Takming Financial College
Yin Yu Hsieh