Yiren Wang

- Collect user information, organize customer data, establish user portraits, and screen blank markets based on user portraits.
- Design colors,images and interactive pages and WeChat public account articles based on user characteristics.
- Draw illustrations, comics, and make GIFs, etc.

- Gained insight into brand culture, and designed plans for three themes of Beautiful Escape, The Gift of Time, and

Looking for the Beauty of the Earth based on product themes and window design concepts;

- Collected and sorted out colour information, analyzed customer colour needs, and coloured line drawings and finished drafts, including but not limited to flat colours, shadows and effects;

- Assisted the designer to complete the design of brand atmosphere windows, store seasonal and festive atmosphere, etc., and followed up and supervised the implementation of the window plans;

- Selected special leather goods of Gucci and Louis Vuitton, collected product information, including price and sales volume, brand influence, etc., made data comparison tables, conducted competitive analysis, and wrote an analysis report;

- Planned a garment exhibition, including formulating event plan, making guest list, and tracking the implementation of the event;

- Took charge of dinner event planning, participated in the discussion and production of project creativity, planning, and event implementation plans, put forward high-quality opinions, strictly followed the time node, tracked the implementation progress, handled feedback information in a timely manner, and completed the project landing;

European Market Research and Development of Express

- Background: The express storage system in Europe was not perfect; usually people would deposit goods to the express station, mailbox and guard, but the express station had fixed working hours, which was not conducive to the access of students and office workers; moreover, there were frequent theft incidents in Europe, and the size and number of community mailboxes were very limited, resulting in express storage becoming a major problem;

- Tasks: Collected relevant information, and set up a company, to provide express safe deposit boxes to various regions, and achieve 24-hour express storage;

- Duties:

- ① Carried out preliminary planning of the project, wrote a planning report, and tracked the market dynamics of the express industry;

- ② Formulated specific project tasks, and reasonably allocated and coordinated the work of team members according to their strengths;

- ③ Collected relevant materials through Orbis Google and SKEMA campus thesis website, designed questionnaires, including audience, customer appeals, etc., conducted a questionnaire survey on the SKEMA campus, and collected a total of 40 valid questionnaires;

- Results: Succeeded in publishing the project, and obtained the approval of the instructor;

mechanical Synthetic Watch

- Background: At present, the mainstream watch brands in the market were mainly from the United States, Japan and Switzerland, and the styles were mainly electronic multi-functional mechanical watches and traditional analog watches; for the majority of young friends, it was particularly necessary to have an ideal watch;

- Tasks: Developed a new, affordable, beautiful multifunctional electro-mechanical watch combined with traditional quartz watches mainly for young European students, and simulated the establishment of a new brand;

- Highlights: Combined tradition with modernity, while taking into account the advantages of beauty and moderate price, to attract a large number of young consumer groups;

- Duties:

- ① Made a comparison table to target four target groups of undergraduate students aged 18 to 22, graduate students, intermediate positions and retirees, and took highly educated young students and social workers as the first target users;

- ② Collected materials through Google, Orbis and Zhihu, conducted research on marketing methods, including data on direct sales, European marketing, e-commerce, wholesale, etc., performed collation and analysis, and formed a report;

- Results: Succeeded in publishing the project, and obtained the approval of the instructor;