Yitao Ma
Canning Vale,WA
Summary
Entrepreneurial and creative founder with a proven track record of successfully turning innovative ideas into tangible results. Experienced in strategic planning, new product development, and identifying digital marketing opportunities. Skilled at leading teams to maximize profits and deliver success in the digital landscape. Self-motivated and results-driven, with a background in leveraging digital marketing strategies to increase profitability, reduce costs, and transform customer service. Adept at implementing strategic business plans, driving digital growth, and improving operations. Strong in management, stakeholder relations, and digital marketing expertise. Collaborative leader dedicated to building and motivating talented individuals. Seeking a role to leverage entrepreneurial expertise, leadership acumen, and digital marketing experience for impactful contributions in a dynamic organization.
Overview
11
11
years of professional experience
Work History
Founder
Regal Winland Pty Ltd
05.2015 - Current
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Defined company roles and responsibilities to establish and enhance processes.
- Monitored key business risks and established risk management procedures.
- Initiated strategy to drive company growth and increase market share and profitability.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Represented organization at industry conferences and events.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established organizational mission statement through extensive collaboration and review.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
Lecturer of Digital Marketing
Regal Winland Pty Ltd
03.2020 - Current
- Collaborated with multiple universities and cross-border e-commerce enterprises to establish undergraduate internship programs
- Led group discussions and activities to stimulate student learning well-known domestic and oversea marketplace such as eBay, Amazon, Lazada, Taobao, JD etc.
- Utilized various technology tools and platforms to enhance student learning.
- Encouraged students to think critically and develop problem-solving skills.
- International logistics case study
- Supply chain case study
Supply Chain Manager
Jarrah Wood Pty Ltd
02.2012 - 02.2014
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Oversaw demand planning, purchasing, and logistics.
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Monitored and tracked supplier performance to enforce adherence to quality standards and established timelines.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
- Consolidated supplier base while maintaining redundant sources of supply to reduce transit expenses and improve timely delivery.
- Increased global supply chain efficiency and development by leading cross-functional teams and enabling supplier integration and management technology tools, upgrades.
Education
Master of Science - Supply Chain Management
University of Wollongong
Sydney, NSW06.2011
Bachelor of Commerce - Banking And Finance
University of Malta
Malta08.2008
Skills
- Articulate Communication
- Corporate Strategy and Development
- Strategic Planning
- Results Orientation
- Entrepreneurial and Innovative
- Defining Company Vision
- Develop Business Structures
- Analytical and Critical Thinker
- Executive Leadership
- Business Administration
- Mission and Vision
- Social Media Digital Marketing
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Lecturer of Digital Marketing
Regal Winland Pty Ltd
03.2020 - Current
Founder
Regal Winland Pty Ltd
05.2015 - Current
Supply Chain Manager
Jarrah Wood Pty Ltd
02.2012 - 02.2014
Master of Science - Supply Chain Management
University of Wollongong
Bachelor of Commerce - Banking And Finance
University of Malta
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