Yiwei Huang
Sydney,NSW
Summary
I am a passionate and creative public relations student who aspires to contribute to the organization's communication strategy and brand impact with clients. I am actively involved in multiple campus activities such as organizing events, social media outreach, and public speaking, which have enhanced my teamwork and organizational skills. Additionally, my internship deepened my expertise by having the opportunity to work with real clients, write press releases, plan events and liaise with the media.
Overview
4
4
years of professional experience
Work History
Growth Marketing
NetEase Inc
01.2022 - 06.2022
- Planned and executed CloudMusic VIP events and marketing programs to increase qualified leads, including material collection, event construction, and material production. Follow up process of event launch, planning, design, and testing.
- Directed marketing plans for 4 companies, proactively servicing needs, maintaining satisfaction, and consistently achieving profit goals. Independently responsible for Christmas, Harry Potter and other 6 joint event marketing
- Regularly updated and edited content for the CNY Festival event website. To increase order volume during event to 110,000+, accounting for 11% of overall membership department revenue
Media Executive
Chengdu Chaoyouai Technology Co., Ltd
09.2021 - 11.2021
- Tapped into Key Opinion Leaders (KOL) in Red Book, Tik Tok and other media platforms. Developed 15+ KOL business cooperation in one week
- Created and distributed data models for tracking key metrics of KOL cooperation resources, maintaining positive ROI and a 60% customer conversion rate.
- Enhanced APP's revenue generation by 30% by introducing "Social Fear English" strategies. Built and maintained client's Red Book operating with daily increase of 300+ fans, and daily page views reached 3,000
Media Planner
SG Hawker Center PR Campaign
06.2021 - 08.2021
- Made market surveys to gather adequate messages about COVID-19 in Singapore and applied SWOT and PEST to analyze current situations between the Singaporean traditional Hawker industry and other competitive restaurants during the pandemic
- Prepared performance analysis reports and designed overall media campaign objectives, presenting findings to Singapore Hawkers Association.
- Increased awareness through the creation of innovative print and digital productions for major publications, such as 5 posters, 1 promotional videos and 3 sponsorship packages design
Public Relations Intern
Beijing Mengyang Film and Television Production Co., Ltd
07.2018 - 02.2019
- Took charge of operating theofficial Weibo account for an actress, planned and accomplished 10+ on-site events
- Involved in copywriting and video shooting to conduct new media publicity for the actress, by using Imovie, PS, Final Cut Pro, etc
- Maintained and updated media contact lists and databases and facilitated 5 media cooperations for the actress (e.g.: Tencent Pictures, MangoTV)
- Assisted in developing crisis communication of artists, and dealt the actress' political crisis.
Education
Master of Arts - Strategic Public Relations
The University of Sydney
12.2023
Bachelor of Communication - Digital Communications And Multimedia
The University of Newcastle
09.2021
Skills
- Website skills: Axure, H5, Social Media Platforms operating
- Editing skills: iMovie, Photoshop, Adobe Audition
- Language skills: English(ILTES:70), Cantonese, Mandarin
- Office skills: Office Software, Presentation Design, Report Research and Analysis
Timeline
Growth Marketing
NetEase Inc
01.2022 - 06.2022
Media Executive
Chengdu Chaoyouai Technology Co., Ltd
09.2021 - 11.2021
Media Planner
SG Hawker Center PR Campaign
06.2021 - 08.2021
Public Relations Intern
Beijing Mengyang Film and Television Production Co., Ltd
07.2018 - 02.2019
Master of Arts - Strategic Public Relations
The University of Sydney
Bachelor of Communication - Digital Communications And Multimedia
The University of Newcastle
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