Yiwen Jin
Melbourne,VIC
Summary
General management professional with over six years of progressive experience in strategic planning, improving operational efficiency, team building and project management for the food delivery industry. Able to quickly understand complex concepts, identify and solve problems, turn ideas into logical strategies, and implement systems that optimize productivity.
Overview
7
7
years of professional experience
Work History
Head of Marketing and Growth
HungryPanda Group
09.2021 - Current
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed user patterns to identify trends and target key demographics.
Operation Manager of Middle Platform
EASI Global
08.2020 - 09.2021
- Planning, monitoring, appraising, and reviewing New User data to develop Strategy
- EASI Global Digital Marketing management
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments for Meta Business Suite, Google Ads, Apple search Ads.
- Plan and review internal collaboration actions, enforcing policies and procedures within Middle Platform
- Key channel cooperation (Including: Amex, MasterCard, Shopback, Swap gift card， Woolworths and Coles).
Regional Manager EASI Sydney
EASI Australia
08.2018 - 09.2020
- Developed and implemented strategies to increase sales and profitability for EASI Sydney Region.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, marketing, growth and long-range planning.
- Developed and maintained relationships with customers and suppliers through account development.
Business Development Manager
EASI Australia
12.2016 - 01.2018
- Planning and overseeing new competitor initiatives
- Increasing the value of KA while attracting new ones
- Finding and developing new markets and improving GMV
- Developing goals for the development team and business grow than densuring they are met
- Training new team member.
Education
Master of Application Programmer -
CQU University
Sydney, New South Wales12.2018
Bachelor of Communication Design -
RMIT University
Melbourne, Victoria12.2014
Google Search Ads Completed Certificate
Credentialed Community Language Certificate
Overall Result of 79 in The Pearson Academic
Skills
- Market Research
- Sales Enablement
- Marketing Analytics
- Digital Marketing
- Strategic Planning
Highlight Achievements
- Key Achievement: Led EASI Sydneys food delivery startup to its highest performance before the acquisition.
- Transformed EASI's online marketing strategy, achieving a remarkable 40%+ increase in user engagement and downloads across digital marketing channels..
- Led successful integration post EASI's acquisition by Panda Delivery, driving a consistent monthly revenue growth of 30%+. Recognized with the inaugural Special Contribution Award by Panda Delivery's CEO in 2022.
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Head of Marketing and Growth
HungryPanda Group
09.2021 - Current
Operation Manager of Middle Platform
EASI Global
08.2020 - 09.2021
Regional Manager EASI Sydney
EASI Australia
08.2018 - 09.2020
Business Development Manager
EASI Australia
12.2016 - 01.2018
Master of Application Programmer -
CQU University
Bachelor of Communication Design -
RMIT University
Google Search Ads Completed Certificate
Credentialed Community Language Certificate
Overall Result of 79 in The Pearson Academic
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