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YIYI YANG
West Melbourne,AU
Summary
Marketing and Digital Media professional with over six years of experience supporting business growth, brand development and customer engagement across education, performing arts, hospitality and retail sectors. Experienced in digital marketing strategy, social media management, content creation, advertising campaigns, event promotion and community engagement.
Long-term shareholder and key contributor to O2 Dance Studios, with extensive involvement in student recruitment initiatives, business development, brand positioning and digital marketing operations. Proven ability to coordinate multi-channel marketing campaigns, analyse market trends and develop customer-focused strategies to support sustainable business growth.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Digital Media & Marketing Coordinator
O2 Dance Studios (Miss You Beauty Pty Ltd)
Melbourne, VIC
01.2026 - Current
- Develop and implement digital marketing strategies to support student recruitment, brand awareness and business growth.
- Manage the organisation’s digital presence across Facebook, Instagram, WeChat Official Account and Xiaohongshu platforms.
- Plan, coordinate and execute marketing campaigns, promotional activities and student acquisition initiatives.
- Produce and oversee marketing content including social media campaigns, advertising materials, promotional videos, brochures and event collateral.
- Manage paid advertising campaigns through Meta Ads and Google Ads platforms and monitor campaign performance.
- Conduct market research and analyse customer engagement, campaign results and industry trends to support marketing decisions.
- Monitor and evaluate marketing campaign performance using digital analytics and audience engagement metrics to support continuous improvement.
- Coordinate website content management and digital communications to improve customer engagement and brand visibility.
- Collaborate with management on strategic planning, business development initiatives and partnership opportunities.
Marketing & Business Development Contributor
O2 Dance Studios (Miss You Beauty Pty Ltd)
Melbourne, VIC
04.2019 - 12.2025
- Held 20% shareholding in the company while contributing to marketing, business development and operational growth initiatives.
- Contributed to the studio relocation project in 2019, supporting marketing communications, student engagement and promotional activities during the transition to a larger facility.
- Assisted in planning and delivering student recruitment campaigns, Open Day events, workshops, showcases and community engagement initiatives.
- Managed and maintained digital communication channels including Facebook, Instagram, WeChat Official Account and Xiaohongshu.
- Managed student and parent communications through WeChat groups, social media channels and digital platforms to support engagement and retention.
- Designed and developed marketing materials including promotional posters, brochures, event branding assets and merchandise concepts.
- Contributed to the promotion of annual dance showcases, competitions and student performance events through online and offline marketing activities.
- Supported online learning initiatives during COVID-19 restrictions, including video production, recorded course content, student communications and digital engagement campaigns.
- Assisted with student retention initiatives, class communication, event postponement notices, refund communications and reopening campaigns during COVID-19 disruptions.
- Collaborated with directors on marketing strategies, business development opportunities and brand growth initiatives.
Liquor Retail Manager / Business Manager
Victoria Street Cellars
Melbourne, VIC
03.2021 - Current
- Managed liquor retail operations, including sales performance, supplier coordination, stock control and customer service.
- Developed customer engagement and promotional strategies to improve repeat sales and customer retention.
- Trained staff on product knowledge, customer service standards and operational procedures.
- Supported business administration including invoicing, purchasing, budget monitoring and payroll coordination.
Bartender /Hospitality Team Member
Acidity. Bar & Coffee
Richmond, VIC
03.2023 - 11.2025
- Developed seasonal beverage concepts and promotional offerings to enhance customer experience and support venue marketing initiatives.
- Trained and mentored junior bartenders on techniques, drink preparation, and customer service excellence.
- Implemented inventory management practices, reducing waste and ensuring availability of popular items.
Early Childhood Educator
Goodstart Early Learning Centre
Balwyn North, VIC
10.2023 - 08.2025
- Supported children with special needs, creating
customized learning strategies to accommodate various
abilities. - Maintained and fostered positive and constructive
interactions with staff, families, and children.
School Agency
Joy Travel
Oxford, OH
10.2015 - 11.2017
- Assisted students with travel arrangements, enquiries and issue resolution.
- Prepared customer invoices, accepted payments and processed refund and cancellation requests.
Project Assistant Intern
Uniplan Shanghai
Shanghai, China
06.2015 - 07.2015
- Supported event planning and on-site coordination for corporate clients, including Porsche China.
- Assisted with client communication, project administration and event operation tasks.
- Represented the project team in client meetings and on-site coordination activities.
Education
Master of IT - Information System
Swinburne University Of Technology
Hawthorn, VIC 03.2019 - 12.2020
Bachelor of Arts - Strategic Communication
Miami University
Oxford, OH 45056, United States 08.2013 - 12.2017
Graduate Diploma - Early Childhood Education
Victoria University
Melbourne, VIC 02.2023 - 12.2023
Skills
- Digital Marketing Strategy
- Social Media Management
- Content Creation & Copywriting
- Meta Ads & Google Ads
- Brand Development
- Event Promotion & Campaign Management
- Market Research & Data Analysis
- Customer Engagement
- Website Content Management
- Community Outreach
Software
Google Ads
Canva
Adobe Photoshop
WeChat Official Account Platform
Microsoft Office Suite
Xero
SQL
RPA
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Digital Media & Marketing Coordinator
O2 Dance Studios (Miss You Beauty Pty Ltd)
01.2026 - Current
Early Childhood Educator
Goodstart Early Learning Centre
10.2023 - 08.2025
Bartender /Hospitality Team Member
Acidity. Bar & Coffee
03.2023 - 11.2025
Graduate Diploma - Early Childhood Education
Victoria University
02.2023 - 12.2023
Liquor Retail Manager / Business Manager
Victoria Street Cellars
03.2021 - Current
Marketing & Business Development Contributor
O2 Dance Studios (Miss You Beauty Pty Ltd)
04.2019 - 12.2025
Master of IT - Information System
Swinburne University Of Technology
03.2019 - 12.2020
School Agency
Joy Travel
10.2015 - 11.2017
Project Assistant Intern
Uniplan Shanghai
06.2015 - 07.2015
Bachelor of Arts - Strategic Communication
Miami University
08.2013 - 12.2017