Yiyi Zhou

· Engaged and briefed brand agencies to undertake the rebranding initiative for "Proxima Agent Services". Worked closely with the chosen agency, facilitated the development of brand positioning, messaging, visuals, website design, and customer journeys in alignment with brand strategies.

· Managed the conception, development, budgeting and implementation of marketing plans and strategies targeting multiple customer groups including real estate agents, property developers, property buyers, renters, property owners etc.

· Led telemarketing, EDM, CRM, social media, and all other marketing avenues to generate leads and assist sales.

· Worked closely with agent customers to create customer testimonial videos.

· Led the coordination and creation of the agent websites, including economically managing the marketing budget, and expenditure spending with proper financial considerations.

Reason of Resignation: Pregnancy

• Created annual marketing plans and all relevant strategies for BluprintX in the Asia Pacific region
• Built marketing function from the ground up being the first dedicated marketing manager in the region
• Created comprehensive and detailed marketing plans, comms structure and processes; Produced and analyzed post-campaign reports on campaign effectiveness
• Planned and implemented marketing campaigns and strategies to achieve business KPIs including lead generation, omnichannel marketing, lost customer win-back, cross-pollination, branding and sales support etc.
• Led members of the marketing team and external contractors for campaign execution; Briefed and liaised with agencies and suppliers for additional support on campaigns
• Customer personas identification and data segmentation
• Customer stories and case studies
• Managed all comms/eDM campaigns using the marketing automation platform Marketo. These comms include company announcements, new product comms, monthly client and partner newsletters and training courses comms
• Sponsored and/or co-hosted online and in-person MarTech events with B2B Marketing Leaders Forum, Mumbrella, Adobe, ICON, MarTech Alliance and TECHSPO
• Organized regular customer webinars, online live events, CMO VIP dinners; Prepared whitepapers and surveys for discussion and follow-up
• Relationship management with company partners such as Adobe Marketo, Adobe Workfront, Salesforce and Workato
• New products Go-To-Market include comms plan, new website, forms & landing pages, whitepapers, animation demo videos and launch events
• Social media strategies for company LinkedIn, YouTube and Instagram accounts
• Paid media and SEO strategies
• CSR campaigns e.g. STEPtember

• Maintained excellent relationship with clients throughout entire campaign process by cultivating open and positive dialogue, delivering high-quality service and following up after campaign deployment
• Managed and executed marketing automation and comms/eDM campaigns for clients (e.g. Westpac, BT, RAMS) using the Adobe Campaign platform; Produced and analyzed post-campaign reports
• Generated post-campaign metrics and analytical reports to clients, reviewed and measured campaign
  effectiveness and success
• Updated clients with information regarding
  success of digital marketing campaigns, discussed areas requiring improvements and made professional
  recommendations

• Developed, budgeted and executed monthly, quarterly and annual marketing plans for Ausgrid's smart metering group
• Built data driven audience segments; Defined, created, tested and optimized high-quality data-driven experiences for all segments including energy retailers, energy brokers, direct metering customers and NSW government
• Executed marketing campaigns through effective digital and traditional channels by distributing key business messages to target audience groups and maintained a strong relationship with them
• Managed and implemented numerous customer engagement comms/eDM campaigns using Salesforce CRM (Salescloud) and Pardot
• Planned and executed entire rebrand campaign for the metering group from 'Ausgrid Business Services' to 'PLUS ES'; Liaised with external agencies on the full brand development of 'PLUS ES'; Boosted a strong brand recognition in the industry within a short time after the brand launch. Strategies include a comprehensive comms campaign, rebrand of all print and digital assets, new website, brand launch events, contract novation projects etc.
• Internal and customer event planning and coordination
• Procurement management for the sales & marketing department - sourcing, engaging and paying vendors

• Execution of sales, marketing and customer experience
  strategies for Aqualand's property development projects in Australia
• Supported corporate marketing function and
  implemented business-wide initiatives
• Studied and analyzed demographic data to determine
  optimal targets, competitor offerings and tactics for
  persuasion in areas where company's
  development projects are
• Created and presented real-time reports on current sales and customer engagement data to Head of Marketing
• Created copy content for social media posts, billboards and collaterals
• Liaised with external agencies around deliverables for development projects including REA, domain.com.au, Colliers and creative agencies.

• Engaged with customers on regular basis to build rapport and loyalty
• Segmented potential and existing customer groups based on their preferences, purchasing power and buying behaviour; Created content for each customer segment and deployed relevant comms/eDM and SMS campaigns
• Liaised with magazines and local publications to boost store branding awareness
• Managed event logistics and operations, including support staff, vendor services, and venue set up
• Maximized advertising efforts by developing content for social media posts and company e-commerce website, and increased customer engagement through these channels
• Implemented SEO and SEM strategies, and used Google analytics to increase conversion rates on company's e-Commerce website