Youwen Zhang
Melbourne
Summary
Native Mandarin Speaker | APAC Event Marketing Expert
Overview
10
10
years of professional experience
Work History
Senior Marketing Manager
We&Win Education (DTC Online Learning & Education Platform)
3 2018 - Current
- Visionary Leadership & APAC Event Strategy: Spearheaded strategic overhauls, transforming traditional event formats into dynamic virtual and hybrid experiences tailored for diverse markets in the APAC region. Increased engagement and conversion rates through innovative approaches leveraging emerging trends and technologies.
- Data-Driven Strategy & Decision Making: Employed advanced analytics to understand customer behavior and market trends, integrating these insights into targeted marketing strategies. Achieved a 30% uplift in participation rates and a 40% increase in audience engagement year-over-year.
- Creative Campaign Development & Cross-Functional Team Leadership: Orchestrated multi-channel marketing campaigns and led cross-departmental collaborations, producing compelling content and interactive event elements that boosted digital presence and brand loyalty. Enhanced team productivity and strategic alignment using agile project management techniques.
- Global Event Management: Directed logistics and content strategy for over 50+ major corporate events annually across the APAC region. Collaborated closely with global stakeholders to ensure alignment with corporate goals, delivering seamless experiences that elevated customer and influencer relations.
Marketing Manager
We&Win Education (DTC Online Learning & Education Platform)
01.2016 - 03.2018
- Social Media & Digital Marketing Initiatives: Led the conceptualization and execution of a diverse array of marketing materials aimed at strengthening digital engagement. Collaborated effectively with in-house designers to develop.
- Compelling Social Media Campaigns: Crafted targeted social media posts that significantly increased engagement and follower growth by 25% year-over-year.
- Engaging Email Newsletters: Orchestrated the monthly release of email campaigns that improved open rates by 20% through personalized content and compelling calls-to-action.
- Captivating Promotional Videos: Directed the production of promotional videos that boosted event attendance by 30%, utilizing engaging visuals and strategic messaging.
- Eye-Catching Event Materials: Designed and deployed event-specific promotional materials that enhanced event visibility and participant interaction.
- Persuasive Business Partnership Pitch Decks: Created detailed pitch decks that secured three major partnerships, increasing company revenue by 15%.
Marketing & Communications Coordinator
TopLine (Marketing & PR Agency)
06.2014 - 12.2015
- Strategic Campaign Development & Execution: Spearheaded the planning and execution of targeted marketing and communications campaigns across various industries. Collaborated closely with clients to identify growth objectives, resulting in: Enhanced Brand Awareness: Developed strategies that increased client visibility and brand recognition across key markets.
- Improved Customer Engagement: Implemented innovative engagement tactics that boosted audience interaction by over 35%.
- Increased Conversion Rates: Enhanced campaign design and messaging, leading to a 25% uplift in conversion KPIs, directly contributing to client revenue growth.
- Cross-Functional Team Collaboration: Worked effectively with creative, sales, and digital teams to ensure a cohesive approach to campaign execution, optimizing resources and maximizing impact.
- Data-Driven Insights & Reporting: Utilized analytics tools to track campaign performance and provide actionable insights to clients, facilitating informed decision-making and strategy adjustments to meet market demands.
Education
Master of Global Media and Communication -
University of Melbourne
Melbourne, AustraliaMaster of Science, Marketing Management - undefined
University of Central Lancashire
Preston, UKSkills
Timeline
Marketing Manager
We&Win Education (DTC Online Learning & Education Platform)
01.2016 - 03.2018
Marketing & Communications Coordinator
TopLine (Marketing & PR Agency)
06.2014 - 12.2015
Senior Marketing Manager
We&Win Education (DTC Online Learning & Education Platform)
3 2018 - Current
Master of Global Media and Communication -
University of Melbourne
Master of Science, Marketing Management - undefined
University of Central Lancashire
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