Yu-Ching(Nicole) Chen
Brisbane,Australia
Summary
Marketing Coordinator and Cafe Manager with extensive experience in the specialty coffee industry. Currently employed at Bellissimo Coffee, holding a dual role that combines operational leadership with marketing coordination responsibilities.
Progressed from an operational cafe role into management, gaining comprehensive experience in team leadership, customer service, and business operations. As responsibilities expanded, began supporting and coordinating marketing activities aligned with brand strategy and operational objectives.
In the Marketing Coordinator capacity, assist with content planning, social media support, in-store promotional execution, and campaign coordination to enhance brand presence and customer engagement. Work closely with management to ensure marketing initiatives are delivered effectively at the store level.
Hold a Bachelor of Business(Marketing) and demonstrate strong organizational skills, adaptability, and a proactive approach to supporting business growth through integrated operational and marketing functions.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Bellissimo Coffee
Brisbane
11.2023 - Current
- Assist in coordinating marketing activities in line with brand strategy and business objectives
- Support social media planning by contributing content ideas based on in-store promotions and campaigns.
- Assist with social media scheduling by providing required assets to meet campaign timeliness.
- Support the execution of marketing campaigns by coordinating in-store promotions and visual presentation.
- Prepare and supply marketing content including photos, short-form videos for use across digital platforms.
- Assist in the delivery and promotion of coffee-related events through on-site coordination and operational support.
- Ensure brand consistency across in-store marketing materials and customer-facing communications.
- Liaise with management to provide feedback on campaign performance and customer engagement at store level.
Cafe Manager
Bellissimo Coffee
Brisbane, Australia
07.2020 - Current
- A skilled barista with confident coffee knowledge and great latte-art skills
- Managed the customer service line efficiently, resulting in shorter wait times for customers
- Demonstrated excellent problem-solving skills by quickly resolving customer complaints and inquiries
- Ensuring accurate inventory management by overseeing weekly sales and conducting weekly stock checks to lower the percentage of waste and spoilage to a desired %.
- Trained and supervised a team of 15 resulting in improved customer service, increased customer satisfaction, and maintained a safe and sanitary work environment through daily checklists and monthly task lists.
- Collaborated with the trainer to provide better coffee training for the team to maintain excellent coffee quality and standards to increase customer satisfaction.
- Collaborated with shift leaders to maintain transparency, and clear communication to ensure a smooth workflow and standard for the team.
- Handle customer feedback and complaints professionally to maintain brand reputation.
Casual Barista
Cup2Go
Brisbane, Australia
04.2019 - 05.2020
- Understand Australian coffee-drinking culture
- Provided excellent customer service with professional skills, resolved issues promptly, and handled complaints calmly to reduce unhappy customer experiences
- Learned and followed work policies and procedures in fewer mistakes to maintain product quality and great customer service
- Operated cash register, credit card machine, and other electronic equipment accurately and efficiently
Coffee Maker
Gloria Jean's
Taoyuan, Taiwan
03.2017 - 03.2018
- Learned the operation of a coffee machine to extract espresso to get the best taste of coffee
- Provided an excellent customer service skills
- Maintained inventory of coffee supplies to ensure a smooth and consistent workflow
Education
Bachelor of Business - Marketing
QUT
Brisbane12.2023
Diploma of business/leadership&management -
TAFE QLD
Brisbane12.2020
Skills
Marketing & Coordination Skills
- Marketing coordination & campaign support
- Social media content preparation
- In-store promotional execution
- Brand consistency & customer engagement
- Event support & on-site coordination
Business & Management Skills
- Team leadership & staff training
- Operation & workflow management
- Inventory control & reporting
- Customer service & issue resolutio
Languages
- Mandarin
- English
Personal Information
- Title: Cafe Manager
- Date of Birth: 11/28/97
- Nationality: Taiwanese
Timeline
Marketing Coordinator
Bellissimo Coffee
11.2023 - Current
Cafe Manager
Bellissimo Coffee
07.2020 - Current
Casual Barista
Cup2Go
04.2019 - 05.2020
Coffee Maker
Gloria Jean's
03.2017 - 03.2018
Bachelor of Business - Marketing
QUT
Diploma of business/leadership&management -
TAFE QLD