Yu Tian

- Report production: responsible for data collation and highlight summary of monthly and semi-annual reports, responsible for compiling reports on competing products of five brands and producing project reports required by customers;

- Media communication: track the needs of media topic selection on a daily basis, match brand products and tonality, cooperate with media topic selection and provide product information, and increase brand exposure;

- KOL communication: Understand the characteristics of various current social platforms, sort out the situation and gameplay of KOLs on each platform, and maintain close contact with KOLs and MCN organizations;

- Project participation: According to the campaign needs, select appropriate KOLs, formulate a seeding list, and complete a complete process of communication, sending and exposing feedback;

- Update management: Responsible for the update management of banned words, physical products, product information, brand public information and databases (KOL/Media/Celebrity), and KPI Tracker;

- Communication and research: Communicate with clipping house and vendors on specific requirements; conduct relevant research according to customer needs;

- Content output: responsible for developing OMEGA's daily BS discussions and digital content;

- Platform operation: assisted in planning new media operation programs; responsible for copywriting, publishing and related operations for Weibo, Red and other platforms;

- Copywriting: Participated in the editing and layout of original content on WeChat and Red, improving the quality of content and creating a certain amount of discussion;

- Public Opinion Monitoring: responsible for monitoring daily public opinion and conducting data collation, analysis and reporting; fed back on data changes;

Achievement: assisted in the creation of digital content for two major events; released articles that received more than 300 thousand views on WeChat, three hundred million views on Weibo, over 80 thousand reposts, 14 thousand reviews and 66 thousand likes; 580 thousand views, 2 thousand likes, 1 thousand stars and 800 comments on Red;

- News push: responsible for daily news release and update; kept abreast with industrial movements; wrote news about hot topics, industry trends and other related topics;

- Column editing: responsible for the writing and operation of the website column Resonance; completed 4 articles, which were pushed to the home page of Tencent News;

Achievements: Shenzhen Entrepreneurial Girl Born after 00s: I was deceived by a partner.Resonance, 2017,47: PV:42w+ UV:14w+; Hairdresser after 90 Come to Shenzhen 6 Years: Monthly Income of 20,000, Staying True to the Original Intention.Resonance, 2017,44: PV:24w+ UV:14w+; Having been in Shenzhen for 11 Years, He Keeps Company with Stray Cats and Dogs Every Day.Resonance, 2017,50: PV:10w+ UV:4w+;