YUAN YUAN
Haymarket,Australia
Summary
• A dual master's degree in Business Management and Journalism Communication, with a solid foundation in marketing theory and cross-cultural communication skills;
• Good communication and expression skills and teamwork spirit, strong learning ability, able to quickly adapt to new environment and new challenges.
• Passionate about milk tea culture, passionate about the Australian market and Chinese brands going overseas;
• Two years internet marketing experience, familiar with new media operation and live e-commerce, high data sensitivity;
Overview
3
3
years of professional experience
Work History
Anchor & Operator
Zhengzhou Chongyu Nutrition Co.
12.2024 - 02.2025
- Responsible for live broadcast field control, including product shelves, coupon issuance, comment interaction, etc., to ensure the smooth flow of the live broadcast process;
- Participate in the planning of live scripts, write live talk to improve the conversion rate of the live room;
- Independently complete the live band, analyze live data, optimize the live strategy, enhance the live traffic and conversion rate
Marketing Operation
Henan Huihao Culture & Media Co.
09.2021 - 12.2022
- Responsible for the operation of the company's new media platform, planning and executing online marketing activities to enhance brand awareness and user stickiness;
- Write marketing copy, produce short videos and other content to enhance the effect of content dissemination;
- Collecting and analyzing market data, writing market research reports and providing data support for market strategy development
Education
Master - Journalism and Communication
THE UNIVERSITY OF NEW SOUTH WALES
Sydney, NSW07.2025
Master - Business Management
CARDIFF UNIVERSITY
Cardiff, UK09.2023
Bachelor - Radio and Television Choreographer-director
GUANGDONG POLYTECHNIC NORMAL UNIVERSITY
Guangzhou, China06.2022
Skills
- Creativity
- Machine Learning
- Digital Marketing
- Negotiation
- Project Management
- Data Visualization
Languages
Chinese
Native or Bilingual
English
Full Professional
Timeline
Anchor & Operator
Zhengzhou Chongyu Nutrition Co.
12.2024 - 02.2025
Marketing Operation
Henan Huihao Culture & Media Co.
09.2021 - 12.2022
Master - Journalism and Communication
THE UNIVERSITY OF NEW SOUTH WALES
Master - Business Management
CARDIFF UNIVERSITY
Bachelor - Radio and Television Choreographer-director
GUANGDONG POLYTECHNIC NORMAL UNIVERSITY
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