Yue Cao

· Social Media Management: Oversee and maintain corporate brand accounts (Weibo, WeChat, Xiaohongshu, Douyin), devising content calendars that ensure consistent brand messaging and engagement.

· Content Strategy & Creation: Develop and produce compelling articles, graphics, and video content that align with strategic objectives; regularly analyze engagement metrics (likes, comments, shares, views) to refine content strategies.

· Advertising & Influencer Partnerships: Plan and execute digital ad campaigns (e.g., Feed Ads), optimize budgets to maximize ROI, and collaborate with influencers to enhance brand exposure.

· Managed and optimized content for Xiaohongshu official account and 13+ store accounts, including KOS project oversight, customer service supervision, and advertising budget management.

· Led end-to-end product management for Xiaohongshu mall (product listings, inventory adjustments, event registrations) and drove sales performance.

· Executed multi-channel operations for the Dewu platform, establishing key partnerships with platform influencers and aligning with the latest official promotional activities.

· Designed and managed the WeChat Official Account’s visual and written content, ensuring consistency with company marketing strategies.

· Executed advertising campaigns for clients in apparel, FMCG, and lifestyle sectors on Xiaohongshu, aligning ad placements with tailored marketing strategies.

· Developed a robust client pipeline, averaging 300+ new customer contacts per month with a conversion rate exceeding 10% through effective telephone and digital outreach.

· Spearheaded Alibaba Taobao Alliance merchant recruitment, expanding e-commerce partnerships with renowned brands (e.g., OSIMAN, KFC, Maxim's, Mercury Home Textile, Jiaoxia).

· Conducted in-depth product selection analyses, assessing key performance metrics (order volume, UV, ROI) to inform pricing, commission, and discount strategies.

· Independently drove business development in the beauty vertical by coordinating with Xiaohongshu KOL/KOC networks, optimizing cross-channel conversion, and executing targeted marketing plans.

· Designed comprehensive marketing strategies, balancing private domain and public platform investments to support major promotional events and innovative product launches.