Yue (Linda) Zhou

My role involves not only understanding the nuances of brand positioning but also ensuring seamless implementation and customer success. I merge sophisticated analytical skills with a deep comprehension of client needs, effectively enhancing product uptake and renewal, as well as elevating client satisfaction. I take commitment in fostering strong client relationships and thrive in fast-paced environments.

More specific to my role

- Identify drivers of brand performance to achieve business objectives

- Engage with clients to identify macro, category, segment trend and consumer.

Help clients with data analysis and retrieval of useful insights to drive strategic long and short term brand growth

- Evaluate and compare campaign and media performance. Assist clients in identifying market opportunity, ROI and potential go to market plans.

- Client contract and scope negotiations

- Collaborate with tech and implementation teams to conduct training and troubleshoot

End to end project management, utilising both research and platform specific expertise

Role includes:

• Scoping, client on-boarding, implementation, launch and final delivery of research projects
• Provide thought leadership in design and content of project to meet client objective
• Vendor selection and management

See end to end project management for Retail Index, Automotive Industry, Ecommerce and Nielsen panel enhancement

Project management and communication to meet demanding client needs and objectives with available products within Nielsen

Roles includes

• Provide strategic client portfolio solution to global client seeking offline and online data statistics in China
• Client Strategic Expert for Unilever, Mondelez, GSK, JDE and Loreal
• Provide strategic advise, solution and data analysis
• End to end coordination and management of all global projects relating to Retail Measure Service products and E-commerce
• Monitor and implement strategies to constantly improve delivery and communication between local and global client delivery

• Coordination of internal communication flow within AP Marketing team
• Composition of marketing strategy, planning including forecast, budget and review