Yuewen Luo

Strategic Public Relations master’s student at the University of Sydney with a unique blend of creative storytelling and analytical thinking from a background in Financial Mathematics. I’m passionate about connecting people through compelling content, meaningful user experiences, and purpose-driven campaigns. With hands-on experience in event planning, media production, and public communication, I’m eager to contribute to innovative products that shape how we interact and share stories.
Available full-time from June to early August, and part-time (Mon/Tue/Thu) through November 2025.

Political Communication Project – Clover Moore Campaign Simulation
University of Sydney – Strategic Public Relations
Aug 2024 – Oct 2024

• Developed a re-election strategy and communication plan for Sydney Lord Mayor Clover Moore.
• Wrote a media release and delivered a tailored campaign speech for target audiences.
• Produced and edited a short campaign video aligning with the campaign’s messaging and visual identity.
• Practiced PR writing, audience analysis, and multimedia storytelling.

Magazine Design Project – Outdoor Lifestyle Publication
University of Sydney – Strategic Public Relations
Mar 2024 – Jun 2024

• Designed a 24-page print magazine using Adobe InDesign, focusing on layout, typography, and editorial tone.
• Integrated audience research and visual storytelling to create a cohesive and engaging publication.
• Collaborated with classmates to develop content, visuals, and brand consistency.

Event Planning Lead – International Rotary Club
Charity Art Auction for Social Causes
Feb 2023 – Apr 2023

• Co-led the planning and execution of a mid-sized charity art auction raising AUD 30,000 for underprivileged groups.
• Built partnerships with the university art faculty to feature student artwork as auction highlights.
• Coordinated venue design, PR promotion, and live performance elements to boost engagement.
• Enhanced Rotary’s brand image and community reputation through impactful event outcomes.