Yuezhang Wang

While studying abroad in Australia, I was a salesperson in a beauty wig store. I was responsible for interacting with customers and providing personalized recommendations to improve satisfaction and sales performance. Through this job, I accumulated customer service experience, improved my sales and customer management abilities, combined with marketing knowledge, quickly adapted to the position, steadily achieved the sales target, and positively contributed to the company's performance growth.

I participated in the BCG Virtual Project and L' Oreal's "Brand Storm" innovation competition, conducting in-depth analysis and planning for the luxury market's sales promotion and the sustainable development of the beauty industry, respectively.

• 1. BCG Project
  Task: For the BCG project, I was tasked with designing a sales growth plan for a luxury clothing company. I approached this task with creative thinking, challenging traditional market assumptions, and proposing innovative strategies to integrate online and offline experiences, launch limited edition products, and optimize customer loyalty programs.
  Results: The project was successfully recognized by the team and mentor, mastered the BCG consulting thinking method, promoted sales growth through data-driven methods, and obtained the BCG project certificate.
• 2. L'Oreal Project
  Task: Design business innovation solutions, reduce plastic use, develop environmentally friendly materials, promote sustainable consumption, and help L'Oreal achieve its environmental goals.
  Results: My proposal was recognized by L'Oreal's senior management, and I obtained a project certificate. I have a deep understanding of how to promote innovation and sustainable development in large global companies and have demonstrated my ability in innovation, risk-taking, and environmental responsibility.

• Project Background (Situation)
  During my graduate course, I participated in a project to develop a change plan for a client company. My client was Thriving Talents in Malaysia, a company that focuses on talent development planning. The main problem faced by the company was poor communication between departments, which seriously affected the overall operational efficiency and effectiveness of talent development.
• Task
  As a consultant for the project, my task was to analyze the company's communication problems and develop a comprehensive improvement plan to improve communication efficiency between departments and solve the company's current operational challenges.
• Action
  Through a meticulous process of interviews and data collection, I delved deep into the company's communication problems. The lack of transparency in communication between departments and the imperfect feedback mechanism emerged as the key issues, which I thoroughly examined.
  I proposed an improvement plan that includes strengthening cross-departmental collaboration, introducing transparent communication tools and processes, and regularly evaluating communication feedback.
• Result
  My proposal was not just acknowledged, but highly recognized by professors, mentors, and senior leaders of Thriving Talents. By implementing these improvement suggestions, the company's departmental communication efficiency has been significantly improved. In the end, this project received a high score of 66/70 and achieved an A+.

I worked part-time in a milk tea shop in Auckland, New Zealand. I was mainly responsible for receiving customers, ordering food, making drinks, and providing personalized services according to customer preferences. This job not only improved my interpersonal and language skills but also helped me better integrate into the local culture. In addition, I used my professional management knowledge to optimize the company's staff scheduling and assisted in recruiting new employees to improve the team's operational efficiency.