Yuliana Harianja
Shepparton,Australia
Summary
Since completing my Bachelor of Communication in 2016, I have built over eight years of professional experience across data-driven e-commerce strategy, affiliate marketing, and operations analysis, complemented by roles in administration, merchandising, and communications. My background includes managing large-scale campaigns, optimizing CRM processes, and delivering measurable business growth—skills directly relevant to succeeding in La Trobe University’s Master of Business Analytics program.
Overview
9
9
years of professional experience
Work History
Construction Worker
Goodness Grown Project
06.2025 - Current
- Assist in construction of large-scale glasshouse facilities, including pipe installation, sweeping, general site cleaning, and supporting installation activities.
- Maintain safety standards, work collaboratively in a team, and complete physically demanding duties in an outdoor construction environment.
Affiliate Strategy
TikTok Shop
05.2022 - 04.2025
- Developed and executed creator affiliate campaigns, achieving a 20% GMV increase and a 30% rise in livestream activity.
- Implemented a voucher promotion strategy that doubled budget efficiency and achieved a voucher leverage of $17.13.
- Led end-to-end content marketing outreach for Ramadan campaign, boosting content clicks by 327% and improving CTR by 37%.
Mystery Shopper (Part-Time)
CLX Professionals / Morrigan Services
01.2022 - 01.2025
- Conduct in-person evaluations for F&B and fashion retail brands, assessing service quality, staff performance, and overall customer experience.
- Prepare detailed reports and provide actionable feedback to improve customer satisfaction and operational standards for brands such as Gyukaku, Yakiniku Like, Dapur Solo, Hangry, H&M, Marks & Spencer, and Ta Wan.
Junior Merchandising Officer
Blibli.com
11.2019 - 05.2022
- Prepared daily stock movement reports across 15+ warehouses using Excel Power Query and basic SQL.
- Coordinated supplier delivery schedules and handled administrative tasks including price monitoring, market share analysis, and purchase order creation.
Marketing Assistant
Mitrais
01.2018 - 10.2019
- Cleaned and organized potential client data in Excel and conducted outbound calls for lead generation.
- Maintained client databases, translated content between English and Indonesian, and supported marketing campaigns.
Communication Officer
Ministry of Transportation, Indonesia
01.2017 - 12.2017
- Monitored and analyzed news and public opinion related to ministry policies and leadership.
- Supported media relations through press release writing and coordination of media invitations for official events.
Education
Bachelor of Communication - Communications
Diponegoro University
Semarang, Indonesia06-2016
Skills
- Affiliate e-commerce campaign strategy
- Market research
- Content marketing
- Promotion strategy
- Data cleaning
- CRM management
- Lead generation
- Advanced Excel
- Administration
Personal Information
Visa Status: Working Holiday Visa 462
Voluntary Community Activities
- Founder, Piknik Buku Book Club, 01/01/20, Present, Organise and facilitate casual reading sessions, discussion groups, and shared meals to promote community engagement and literacy.
- Content Creator, TikTok & Instagram (@ylnhrj, @lazycooklove), 01/01/20, Present, Create and share book reviews, library visits, and culinary content, fostering online engagement and knowledge sharing.
Timeline
Construction Worker
Goodness Grown Project
06.2025 - Current
Affiliate Strategy
TikTok Shop
05.2022 - 04.2025
Mystery Shopper (Part-Time)
CLX Professionals / Morrigan Services
01.2022 - 01.2025
Junior Merchandising Officer
Blibli.com
11.2019 - 05.2022
Marketing Assistant
Mitrais
01.2018 - 10.2019
Communication Officer
Ministry of Transportation, Indonesia
01.2017 - 12.2017
Bachelor of Communication - Communications
Diponegoro University
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