Yulin Ma
Crawley,WA
Summary
A passionate and results-driven professional with a diverse education and work background across multiple cultures and disciplines. My PhD research developed my ability to quickly grasp and apply new concepts, while my extensive teaching experience refined my public speaking skills and ability to communicate complex topics in an accessible way. With experience in life coaching and project management, I excel in leadership, team collaboration, and problem-solving. Additionally, my expertise in business analytics enables me to use data-driven insights to inform decision-making and achieve meaningful outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Unit Coordinator & Lecturer (Casual)
Murdoch University
Perth, WA
02.2025 - Current
- Delivered BUS334 Business Analytics, guiding students through an entrepreneurial project from ideation to data-driven decision-making.
- Coordinated 40+ online students, tracking progress, answering queries, and enhancing engagement through proactive mentorship.
Lecturer (Casual)
Edith Cowan University
Perth, WA
02.2025 - Current
- Delivered ECF3201 Beyond Stocks Investment, covering Fixed-Income Securities, Derivatives, and Alternative Investments.
- Developed the skill to simplify complex financial topics and present them in an engaging and easy-to-understand manner.
Unit Coordinator & Lecturer (Casual)
Australia National Institute of Management and Commerce
Perth, WA
02.2023 - Current
- Designed and delivered course content for undergraduate and postgraduate finance, management, and marketing units.
- Managed all aspects of course administration, including assessments, grading, and student support.
- Courses Coordinated: TFIN 601 Business Finance, TFIN 603 Corporate Finance, TMGT 601 Strategic Management, TMGT 602 Organizational Behavior, and TMKT 606 Strategic Marketing.
Life Coach
Self-employed
Perth, WA
09.2022 - Current
- Coached and empowered over 350 individuals to achieve their personal and professional goals by applying coaching techniques such as goal-setting, active listening, and strategic questioning.
- Developed strong interpersonal, communication, and problem-solving skills, while fostering a growth mindset, and enhancing the ability to navigate challenges effectively.
Tutor (Casual)
The University of Western Australia
Perth, WA
09.2022 - Current
- Facilitated tutorials for undergraduate students, actively engaging them in discussions, and encouraging participation to enhance their learning experience.
- Delivered the following units: FINA2205 Practical Finance Analytics, FINA3307 Trading in Securities Markets, BUSN1200 Data Analytics for Business, and MGMT5504 Data Analysis and Decision Making.
Tax Consultant
H&R Block
Perth, WA
06.2024 - 10.2024
- Supported over 180 individuals, completing tax filings and securing refunds accurately and on time.
- Demonstrated exceptional communication and client management skills throughout the process.
Project Manager
Beijing Digital Blue Consulting Service Co., Ltd
Beijing, China
04.2020 - 10.2020
- Led the "Blockchain + Government Services" project in Meishan City, Sichuan Province, integrating a blockchain-based government service platform across departments.
- Managed relationships with government officials and technology partners, overseeing project resources, timelines, and budgets to ensure efficient and timely delivery.
- Demonstrated strong strategic planning, problem-solving, and leadership skills.
Head of Customer Centre
Beijing iCourt Technology Co., Ltd
Beijing, China
08.2017 - 08.2019
- Led a 60+ member customer service team supporting over 80,000 lawyer clients, optimized service processes, and increased renewal rates by 80%, demonstrating strong leadership, strategic thinking, and client management skills.
- Founded China’s first online legal tech academy, expanding brand influence, and showcasing entrepreneurial spirit and innovation.
Campus Manager
Beijing YouWin Education Technology Co., Ltd
Beijing, China
08.2016 - 08.2017
- Established and managed a new campus, ranking 37th out of 1,200 nationwide, demonstrating strong organizational, strategic, and results-driven skills.
Education
Master of Science - Business Analytics And Decision Sciences
University of Leeds
UK01-2022
Bachelor of Management - Financial Management
Dalian Maritime University
China07-2016
Bachelor of Law - Law
Dalian Maritime University
China07-2016
Ph.D. - Finance
The University of Western Australia
Perth, WASkills
- Coaching techniques
- Business analytics
- Public speaking
- Leadership skills
- Project management
- Financial analysis
Certification
- Project Management Professional (PMP)
- Associate Fellow of the Higher Education Academy (AFHEA)
Affiliations
- HDR Representative, Accounting & Finance Department of UWA Business School 2024
- Academic Volunteer, UWA School of Indigenous Studies 2024
- Activator Volunteer, Activate Mental Health 2024
- Player Service Volunteer, United Cup 2024
- VIP Guest Operation Volunteer, FIFA Women’s World Cup 2023
Timeline
Unit Coordinator & Lecturer (Casual)
Murdoch University
02.2025 - Current
Lecturer (Casual)
Edith Cowan University
02.2025 - Current
Tax Consultant
H&R Block
06.2024 - 10.2024
Unit Coordinator & Lecturer (Casual)
Australia National Institute of Management and Commerce
02.2023 - Current
Life Coach
Self-employed
09.2022 - Current
Tutor (Casual)
The University of Western Australia
09.2022 - Current
Project Manager
Beijing Digital Blue Consulting Service Co., Ltd
04.2020 - 10.2020
Head of Customer Centre
Beijing iCourt Technology Co., Ltd
08.2017 - 08.2019
Campus Manager
Beijing YouWin Education Technology Co., Ltd
08.2016 - 08.2017
Master of Science - Business Analytics And Decision Sciences
University of Leeds
Bachelor of Management - Financial Management
Dalian Maritime University
Bachelor of Law - Law
Dalian Maritime University
Ph.D. - Finance
The University of Western Australia
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