YUMI MORISHITA
Summary
Motivated and solution-oriented public relations and marketing specialist with over 10 years of experience, possessing a creative passion for strategic planning and brand awareness.
Committed to maintaining open communications with team members and superiors in ongoing projects to enhance effectiveness of communications and tackle weaknesses.
Overview
11
11
years of professional experience
Work History
Public Relations Specialist
FREELANCER
04.2021 - 06.2023
- Developed public relations strategies for IT startups (eCommerce, food tech)
- Wrote/edited Japanese press releases and proofread English press releases
- Assisted with marketing strategy development to increase public awareness and customer engagement
- Communicated with media to build relationships and optimize press coverage
- Served as liaison with overseas subsidiaries and overseas PR agencies
Marketing and Public Relations Specialist
ORIX AQUARIUM Co., Ltd.
07.2015 - 06.2020
- Developed and managed marketing/public relations strategies for seasonal events and exhibitions
- Communicated with media to build relationships and optimize press coverage
- Wrote/edited press releases and delivered them to media
- Managed official social medias (Facebook, Twitter) including developing the advertisements campaign
- Edited the official Web Site with Word Press and analyzed access data by using Google Analytics
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels
Marketing and Public Relations Assistant
MARK STYLER Co., Ltd.
07.2014 - 06.2015
- Supported the manager with organizing press exhibition and advertising on fashion magazines
- Built good relationships with Fashion media by suggesting appropriate product samples
- Edited the official Web Site and social media (Facebook, Twitter) daily
- Assisted eCommerce management to increase sales volume
Public Relations Assistant
GROSSE JAPAN Co., Ltd.
07.2012 - 06.2014
- Built good relationships with Fashion media by suggesting appropriate product samples
- Supported event planning efforts by coordinating logistics, creating promotional materials, and managing attendee lists
- Checked published magazines and created detailed lists of their articles.
Education
Advanced Diploma of Marketing And Communication
Laneway Education
Sydney, NSWBachelor of English Literature -
MEIJI University
Tokyo, Japan01.2009
Skills
- Public relations strategy
- Marketing and Public Relations
- Time Management and Scheduling
- Teamwork and Positive Attitude
- Word Press
- Illustrator
- Photoshop
Qualifications
IELTS overall 6.5 (March 2023)
TOEIC 895 (June 2022)
STEP pre-1st Grade (March 2021)
Timeline
Public Relations Specialist
FREELANCER
04.2021 - 06.2023
Marketing and Public Relations Specialist
ORIX AQUARIUM Co., Ltd.
07.2015 - 06.2020
Marketing and Public Relations Assistant
MARK STYLER Co., Ltd.
07.2014 - 06.2015
Public Relations Assistant
GROSSE JAPAN Co., Ltd.
07.2012 - 06.2014
Advanced Diploma of Marketing And Communication
Laneway Education
Bachelor of English Literature -
MEIJI University
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