Summary
Work History
Education
Skills
Languages
Project Experience
Timeline
Generic

Yuqi XING

157 A‘Beckett St,Victoria

Summary

A results-oriented marketing communications professional with a passion for developing and executing strategic campaigns. Skilled in content creation, digital marketing, and brand management. Proven ability to enhance brand visibility, engage target audiences, and drive revenue growth through innovative communication strategies. Excellent collaborator with strong project management and analytical skills.

Work History

Junior Sales

Balabala
08.2022 - 12.2022

Customer Service: Greeted customers with a friendly and professional attitude, understood their needs, and provided personalized children's clothing recommendations, ensuring customer satisfaction.

Sales Performance: Handled 100+ customers daily, achieved a total sales volume of 300,000 CNY, and established over 300+ WeChat customer groups.

Promotional Activities: Participated in and executed in-store promotional activities, developed sales strategies, successfully increasing store traffic and sales.

Customer Relationship Management: Built strong customer relationships, developed a loyal customer base, and conducted regular follow-ups, increasing customer retention and repeat purchases.

Marketing Communication Internship

Hanhai Information Technology (Shanghai) Co., Ltd.
06.2022 - 08.2022

Market Research: Participated in market research activities, collected and analyzed consumer behavior and market trends to provide data support for the development of marketing strategies.

Content Creation: Assisted in writing and editing marketing copy, including social media posts and promotional content, to enhance brand visibility and user engagement.

Campaign Planning and Execution: Assisted in planning and executing online marketing campaigns, ensuring smooth operations and achieving desired outcomes.

Social Media Management: Assisted in managing social media accounts include WeChet and Weibo, regularly posting content and monitoring user interactions to increase followers and enhance user engagement.

Education

Master of Marketing Communication -

University of Melbourne
Parkville, VIC
07.2024

Bachelor of Communication (Media) -

Royal Melbourne Institute of Technology
Melbourne
12.2022

Skills

  • Effective Communication
  • Sales Process
  • Attention to Detail
  • Social Media Marketing
  • Teamwork and Collaboration
  • Microsoft
  • Canva

Languages

Chinese (Mandarin)
Native or Bilingual
English
Professional Working

Project Experience

Lululemon Footwear Marketing Promotion

  • Market Research & Analysis: Led market research to identify target audience (ages 18-45) and competitors, analyzed consumer trends to support Lululemon’s transition from a “yoga brand” to a technical sports performance brand for all genders.
  • Marketing Strategy Development: Developed and implemented a comprehensive marketing strategy to enhance brand awareness and market positioning of the Footwear line.
  • Multi-Channel Marketing: Executed multi-channel promotions through social media (Facebook and Instagram), traditional advertising, public relations events, and community activations to maximize pre-launch buzz and trial of Footwear.
  • Partnerships & Events: Planned and executed online and offline events, including product launches and experiential activities, to increase Footwear’s market visibility and consumer engagement.

Timeline

Junior Sales

Balabala
08.2022 - 12.2022

Marketing Communication Internship

Hanhai Information Technology (Shanghai) Co., Ltd.
06.2022 - 08.2022

Master of Marketing Communication -

University of Melbourne

Bachelor of Communication (Media) -

Royal Melbourne Institute of Technology
Yuqi XING