Yuqian Lin

• Project Responsibilities: Conduct comprehensive analysis of organizational design evolution with technological advancements
• Identify key drivers and challenges for technology companies in the AI era
• Develop a framework balancing efficiency, innovation, and social responsibility
• Provide actionable recommendations for integrating AI into organizational structures.

Brand Analysis of L'Oréal Group:

· Analyzed L'Oréal's sub-brands, including HR Helena Rubinstein, Armani, Shu Uemura, Kiehl's, and L'Oréal Paris.

· Summarized brand characteristics and star products.

· Examined market positioning and brand portfolio strategy for global coverage.

Competitive Analysis Using Porter's Five Forces:

· Analyzed the competitive landscape of the cosmetics industry with a focus on makeup products.

· Investigated L'Oréal's expansion history in China and identified stages of international growth.

PESTEL Analysis for Chinese Market:

· Conducted a macro-environment analysis of L'Oréal's makeup products in China using the PESTEL framework.

· Analyzed market size, structure, and regional distribution.

Marketing Mix Strategy in China:

· Evaluated the balance between localization and standardization in L'Oréal's marketing strategy.

· Assessed how marketing adaptations were made to fit Chinese cultural and consumer demands.

User Persona and Visualization:

· Collected user data to build a visual model of L'Oréal's customer profiles in China.

· Analyzed five dimensions to create a visualization of consumer interest tags.

· Classified consumers based on purchasing power and preferences.

Women's Day Campaign Analysis:

· Reviewed a campaign by a L'Oréal brand for International Women's Day.

· Summarized the campaign strategy, analyzed feedback, and suggested improvements.

Comprehensive Marketing Plan:

· Developed strategic and tactical plans for L'Oréal's market presence.

· Focused on market entry, operations, product strategy, and channel expansion.

Competitive Analysis Table:

· Compared a L'Oréal brand with two competitors, focusing on positioning, culture, product range, quality, pricing, advertising, promotions, and target audience.